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Sr. Analyst, Marketing Optimization

| Chicago

Sr. Analyst, Marketing Optimization

Primary Function:

In your role as Sr. Analyst, Marketing Optimization, you will conduct high-impact analysis to guide Grainger’s marketing operations. You will develop a deep understanding of performance drivers for each marketing channel, identify opportunities, and collaborate with a variety of internal teams (including strategy, marketing, and data science) to deliver optimization at scale.

Principal Duties & Responsibilities:

  • Exploring and visualizing data to understand performance drivers of Grainger marketing channels (especially paid search, display, and email).
  • Discovering and combining data sources to reach new insights.
  • Developing strategies to improve marketing effectiveness, both within a single channel and across channels.
  • Taking a customer perspective to ensure that our marketing is relevant and engaging.
  • Supporting your recommendations with in-depth analysis, clearly communicated to both technical and non-technical audiences.
  • Designing tests to validate your recommendations and overseeing the execution of those tests.
  • Providing requirements for predictive models to our data science team and validating model output.
  • Designing systems to deliver optimization at scale.

Preferred Education & Experience:

  • Masters’ or graduate degree in a quantitative field required (statistics, economics, mathematics, computer sciences, etc.) or equivalent work experience.
  • 5-7 years of experience in related field preferred.
  • Outstanding analytical skills; track record of making recommendations with a measurable impact on business results.
  • Knowledge of database design and SQL query language.
  • Experience validating the output of predictive models.
  • Proficiency in coding and programming concepts (R or Python preferred).
  • Experience with marketing analytics.
  • Knowledge of paid search, display, and/or email marketing channels strongly preferred.
  • Bias toward action; you are a great collaborator and master simplifier, constantly pushing toward clarity and delivery.
  • 80/20 thinking: you prioritize high-impact work and deliver value quickly.
  • Ability to analyze complex systems and identify opportunities for improvement (i.e. to make them more efficient, less error-prone, more fault-tolerant, and more scalable).
  • Curiosity, enthusiasm, positive attitude and passion to build. Willingness to learn and research new concepts.
  • Excellent written and verbal communication skills; ability to translate concepts between technical and non-technical audiences.
  • Experience writing technical requirements.
  • Experience presenting business cases at the executive level; ability to “sell” an idea.
  • Outstanding and proven project management skills; ability to manage multiple projects in a high-pressure, tight-deadline environment.

Grainger is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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