Company Overview

Grainger is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3.2 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. These customers represent a broad collection of industries including commercial, government, healthcare and manufacturing. They place orders online, on mobile devices, through sales representatives, over the phone and at local branches. Approximately 5,000 suppliers provide Grainger with more than 1.6 million products stocked in Grainger’s distribution centers and branches worldwide.

Position Description

Sr. Interactive Media Specialist - Supporting the Sr. Channel Lead of Interactive Media, the Sr. Interactive Media Specialist will contribute to the strategy development, campaign set-up, management, optimization, analysis and reporting of Grainger’s programmatic media budget across display, native, mobile and video. Additional responsibilities include analytical support for Interactive Media channel planning, budgeting, and forecasting. The Sr. Interactive Media Specialist will facilitate the communication, development and follow-up on actions items with our core external media partners. The Sr. Interactive Media Specialist will also represent the channel in end-to-end planning, optimization and management of new marketing projects stemming from our integrated marketing strategy team. The results of these efforts will be a key contribution to the success of the Interactive Media team and align closely to the core objectives of the broader Grainger business.

• Channel Ownership:
  • Responsible for in-house media buying and optimization of core display campaign.
  • Own daily, weekly, monthly, and ad-hoc reporting efforts
  • Provide analytical support for ad-hoc analyses that can generate valuable insights and improve performance – cross channel analysis, profitability analysis
  • Partner with our DSP team for ad-hoc requests and opportunities.
  • Collaborate with our creative ad-server team to develop, coordinate, test and report on A/B tests.
  • Ownership of display channel budget reporting, reconciliation and invoicing.

• Cross-Department Campaign Initiatives:
• Represent display team across departments including mass media, integrated marketing planning, analytics, etc.
• Support display media campaign planning, set-up, performance and results for select incremental campaigns and initiatives.

• Audience Targeting & Innovation:

• Channel lead for ideation and implementation of DMP audience segments. (In collaboration with Marketing Analysis Team)
• Manage monthly media channel test and learn roadmap and results.

Position Requirements:

• Minimum of 2-3  years’ experience planning and managing media campaigns; preferably across multiple DSP’s.
• At least 1 year of hands-on media buying experience.
• Bachelor’s Degree required; preferably in business or marketing.
• Strong understanding of programmatic buying and optimization levers.
• Excellent interpersonal and communication skills. Experience in providing recommendations, communicating results and representing channel initiatives.
• Proven ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines.
• Experience leading campaign initiatives from start to finish – including planning, launching, optimizing and reporting.
• Strong analytical skills, problem solving skills, Excel, and exposure to financial planning and analysis – a plus
• Innovative; previous example(s) of improving processes or creating novel marketing approaches.
• Experience with DMP’s (Data Management Platforms) and Audience segmentation; preferred but not required.

EEOC Statement

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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