SVP, Product Marketing

| Chicago
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Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

Summary of the Role

We are looking for a seasoned product marketing leader to drive the strategic evolution of Epsilon People Cloud, our industry leading marketing technology suite of SaaS products and Digital Media Solutions.  The role will be essential in building a product marketing department focused on scaling product marketing and sales enablement accelerating go-to-market clarity to further drive sales confidence and revenue upside. This is a key leadership role reporting into the CMO of Epsilon.

Responsibilities will include:

  • Scale a systematic improvement of all product marketing materials, weighted by relative revenue potential or strategic impact to drive greater adoption Epsilon PeopleCloud product suite by clients and sales teams.
  • Guide product marketing investment and sales enablement ensuring alignment, prioritized resource planning, allocation and optimization of best-in-class product marketing materials.
  • Lead a cross-functional product marketing team, partnering closely with product management, sales, client teams, engineering, analytics and agency leadership to accelerate the education and differentiation of our solutions to drive sales growth, profitability and client retention.
  • Establish and build rigor around staff and resource prioritization and optimization to establish ongoing clarity and trust with executive staff and cross-functional partners.
  • Identify opportunities for resource & operational improvements to accelerate growth, and increase efficiencies.
  • Own messaging and delivery of sales enablement strategy and goals. Ensure clear, timely delivery to Product, Sales, and Publicis agency partners.
  • Own the product marketing launch calendar, internal sales summits and external product leadership events, ensuring alignment with executive leadership, product, sales and training leaders.
  • Build and communicate a market position: Define corporate, product positioning and messaging that is differentiated, defensible, clear, drives action and leverageable by sales and marketing.
  • Bring the product, sales and marketing teams together around our customers: Interpret product capabilities, market insights and market intelligence to provide stakeholders with a voice of the customer and the appropriate company solutions that best fit these needs.
  • Lead ongoing roadmap of Epsilon.com ensuring alignment with the product roadmap and the company's mission and vision of succeeding through differentiation and value.
  • Establish competitive intelligence to guide a thorough understanding of competitive products, pricing, packaging and strategy.
  • Serve as a subject matter expert on our SaaS and Digital Media Solutions offerings both internally, across Publicis agencies and externally through analyst relations activities.

Ideal candidate would have the following qualifications:

  • Demonstrated track record in leading  and scaling a best-in-class, collaborative global product marketing organization united in one vision.
  • Demonstrated experience driving measurable operational improvements and efficiencies across staffing and resource allocation processes.
  • A highly organized, self-motivated, resourceful leader with emotional intelligence and the ability to juggle multiple priorities, communicate effectively, build collaboration between cross-functional teams and leadership.
  • Excellent analytical and problem-solving skills when determining how to best optimize marketing plans and resource optimization.
  • Proven ability to measure success through clear KPIs and measurement.  
  • Strong ability to collaborate and influence C-level executives.
  • Ability to weigh competing priorities, manage tradeoffs and evaluate opportunistic new ideas with stakeholders, driving to alignment while maintaining a clear focus on overarching business priorities.
  • A change agent: sees ‘ambiguity’ as an opportunity, thrives on challenging yourself to push beyond conventional thinking, rolls up their sleeves and gets the job done.
  • Strong understanding of all facets of bringing a product to market, including market analysis, product-market fit, positioning strategy, MVP's, go-to-market strategy.
  • Out of the box, critical thinker with strong attention to detail. 
  • Proficient in the development of presentations, positioning and sales training content that distills complex and highly technical messages and ideas into high quality content.
  • Must have specific domain experience in advertising and marketing technology.
  • 15+ years of experience in a senior management role leading or directing large scale, digital media and SaaS products.
  • Bachelors’ degree required with an advanced degree preferred.

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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Technology we use

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Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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