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VP of Marketing

| Chicago

Affinitiv is the leading provider of data-driven marketing & software solutions exclusively focused on the automotive customer lifecycle. We guide our business partners in understanding and marketing to the individualized needs of consumers and provide custom solution strategies to address everyday challenges at the dealership level.

We are searching for an innovative VP of Marketing to develop, implement, and oversee various marketing initiatives and branding efforts to achieve short- and long-term corporate objectives. This individual should have a successful track record of establishing and leading product marketing strategies and building brand awareness resulting in a stronger market position. The ideal candidate is a thought leader, adaptive, and a creative thinker who can execute in the trenches and provide strategic leadership to the executive team.

Responsibilities:

  • Work closely with the CEO and other key executives to define, implement, and manage Affinitiv’s corporate and product marketing strategies to maximize performance and results.
  • Conduct competitive and market analysis to determine and highlight Affinitiv’s key differentiators.
  • Work with internal stakeholders to plan, create, and launch compelling and creative campaigns bolstering Affinitiv’s initiatives that resonates with targeted audiences.
  • Lead customer-centric thinking and design programs to meet those target markets.
  • Collaborate with the VP of Sales and sales team to enhance and align efforts.
  • Establish goals and create strategy for meeting marketing deliverables and metrics.
  • Approve, implement, and evaluate media plans, omni-channel campaigns, promotions, public relations, and other marketing activities to ensure program effectiveness.
  • Effectively lead the marketing team and ensure all marketing programs are successful, metrics-driven, and goal-oriented.
  • Manage marketing budget and expenditures.
  • Maintain brand standards and ensure compliance across all marketing and communications channels.

Required Skills & Experience:

  • Bachelor’s degree required, advanced degree in marketing, communications or similar relevant field preferred.
  • SaaS experience required; automotive experience preferred.
  • Minimum 8 year’s senior leadership experience in marketing and communications.
  • A successful track record implementing B2B product marketing strategies resulting in increased market share.
  • Previous experience developing and executing corporate branding initiatives is required.
  • Experience building and leading high-performing corporate and product marketing teams.

Location: Chicago, IL

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Location

We are located in the southwest corner of The Loop, right on the river! Just over the bridge from Union & Ogilvie and a few blocks from two L stops.

An Insider's view of Affinitiv

What is your vision for the company?

My vision is to transform auto retention marketing by providing omnichannel solutions rooted in innovative analytics and field consulting. We will change the business model from selling communications to sharing in clients’ success. Working together, our OEM and dealer partners will thrive as the industry transitions to a Razor/Razorblade business.

Scot Eisenfelder

Chief Executive Officer & Executive Chairman

What are Affinitiv Perks + Benefits

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Affinitiv hosts lunch "You Auto Know" seminars led by our CEO Scot about once a month.
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