Retail Strategist

Overview

The Marketing Store has a long, exciting history as a highly innovative, inspirationally creative, global marketing agency. Our Retail Marketing Group is focused on turning out the most effective, brand building, behavior changing, print and digital marketing materials imaginable for one of the most iconic brands in the world. Our model is led by data, fueled by cultural insight and focused on retail communications and activations that drive the business. Our solutions are built around the ways real humans actually behave. And we behave like real humans too. We are collaborative, supportive of one another, respectful of everyone, and generally fun to be around.

The Marketing Store is looking for a Retail Strategist to partner with account, creative, and interagency colleagues to plan effective, targeted programs, ensure the delivery of strategy across our client’s work. You will contribute to the development of strategic planning to our key retail marketing clients. You get business, you are creative and full of ideas and you are clear in articulating them for mutual benefit to both agency and clients.

Responsibilities

  • Support planning activity with an emphasis on promotion, retail, shopper, licensing, and digital channelsto create relevant breakthrough customer insights and identify brand opportunities.
  • Identify the key promotion retail insights from existing client data, trends, blogs and determine relevant consumer, brand or marketing program implications
  • Conduct research, both primary and secondary, to deliver true consumer insight; conduct stakeholder, consumer and prospect interviews
  • Stay abreast of the new tools and methodologies for developing consumer and brand insights
  • Assist and moderate brainstorms that are collaborative, inspiring and maximize team contributions
  • Support the development of consumer and brand insight in the company new business process
  • Collaborate and grow the role of Insight & Strategy through the development of effective working relationships with key clients and internal/agency teams.
  • Be curious, interesting and inspiring
  • Monitor developments within the client’s industry and feed this knowledge to the rest of the team
  • Support thought leadership initiatives and develop trend perspectives based on key consumer and digital trends

Desired Skills & Experience

Requirements:

  • Bachelors’ Degree in thinking/writing-intensive discipline such as Marketing, Political Science, Anthropology/Sociology, Journalism, Psychology, etc. Advanced degree a plus.
  • 3-5 years’ experience in identifying breakthrough customer insights in a marketing/advertising agency account planning group or brand consulting firm.
  • Demonstrated ability in account planning and/or Retail Strategy.
  • An understanding and passion for retail marketing and/or experience with retail brands and marketing teams.
  • Highly collaborative with ability to build partnerships across different teams and people.
  • Innate curiosity and demonstrated ability to connect insights and gain inspiration from disparate sources
  • Exceptional thinking and influence skills are required.
  • Confident and clear communicator, with the demonstrated ability to be inspirational and compelling
  • Solid understanding of how the analytics function and its output affects planning & strategy insights
  • Knowing a good idea when you see it and how you can nurture it.
  • Experience contributing to brand positioning and applying customer insight to the development of marketing campaigns
  • Hands on Qualitative research expertise
  • Proven success working in cross functional teams
  • Comfort working in highly flexible, ever changing entrepreneurial environments

Benefits

The Marketing Store provides comprehensive benefits offerings to all full-time employees starting on day one. Our benefits include options for medical and dental insurance, 401(k) plan with Company matching provision, profit sharing, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits (including discounts on products & services), employee assistance program, and disability insurance.

 

Thank you for your interest in The Marketing Store.

Please note that we will only contact candidates who are selected for an interview.

The Marketing Store is an equal opportunity employer.

We do not accept unsolicited calls, resumes or candidate referrals from recruiters and agencies.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases

Location

Our company is in the heart of the Loop, making for an easy commute. We are blocks away from the river and the lake surrounded by trendy hotspots.

An Insider's view of The Marketing Store

How would you describe the company’s work-life balance?

The Marketing Store offers employees an incredible work life balance. We all work hard to get the work done but our personal lives and passions outside of work are always supported. Employees are encouraged to have flexible work schedules, working remotely when needed and finding time to do what they love in and out of the office.

Alysha

Vice President, Communications

What's the biggest problem your team is solving?

We’re leveraging data to solve marketing challenges for clients to understand who their customers are, and to activate future games & promotions. By using data, we’re enabling our clients to make data driven decisions and create custom experiences that will resonate with their target audience.

Wendy

Senior Director, Analytics

What makes someone successful on your team?

Being solutions oriented is the secret to success at The Marketing Store. We’re lucky to work with some of the biggest brands on new digital initiatives – which means we are often navigating in the unknown and encountering new scenarios. Successful team members can access current road blocks and determine how they can help solve the problem.

Leigh Anne

Director, Product Management

How do your team's ideas influence the company's direction?

Analytics is at the core of what we strive to achieve at TMS – measurable impact to our client’s business. The decision science team is responsible for enabling the descriptive and prescriptive marketing analytics that drive strategic recommendations and shape the programs that we execute across the agency.

Tom

Manager, Decision Sciences

How do you empower your team to be more creative?

I let creatives do what they came here to do by empowering them to think and have a point of view. Make them trust me because I commit to their development and follow through. I challenge their thinking and executions, so they can think strategically. Respect them as humans and provide them with an environment where they have fun and can grow.

Diana

Vice President, Creative Director

What are The Marketing Store Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
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