About this role: 

You will join a team bringing to market visionary digital solutions that customers love and competitors envy.

As a Senior Product Manager Customer Retention you own a solution that many of the world’s largest brands depend upon to maximize customer lifetime value.  CMOs, Retail and Ecomm budget holders depend on it to reach years of customers driving sales both online and offline.  

This is a critically important solution in Conversant’s product portfolio.  It’s used across verticals including Auto, Retail, Travel and Restaurants.  With over $150 million/year revenue there is high visibility to leadership and all organizational teams.  Therefore this role requires strong communication skills, leadership skills and developing visionary features differentiating from competition.  Must have a ‘CEO’ mentality.

Responsibilities:

• Prioritize enhancements including a 1-2 year roadmap. Create data-driven business cases on the long-term vision of the product.  Success will require ongoing innovation from your ideas.  

• This role has a lot of interaction with sales and clients. You will be responsible for competitive positioning, industry thought leadership, helping create marketing content and evolving solution through finding customer pain points.  

• Communicate to engineering the marketer need/challenge and vision of solution.  This role does not need to define ‘how’ create a solution.  Conversant has amazing engineers to build the solution. 

Requirements

• At least five years of product management experience or equivalent.

• Experience with customer retention strategies such as retaining active customers, reactivating and/or strategies to capture market share from competition

• Experience developing the competitive positioning and go-to-market strategies of a client-facing solution

• Entrepreneurial mindset.   Startup experience and/or launching new product will be valued

• Ability to analyze marketplace especially competitive offerings to identify differentiated features

• Inherent passion about technology and marketing.

• Ability to influence cross-functional team members without formal authority.

• Bachelor’s degree (MBA preferred).

• Travel – less than 15%.