SENIOR PRODUCT MANAGER - MEDIA CHANNELS & FORMATS

| Chicago

About this role

The Senior Product Manager, Media Channels & Formats is responsible for developing and managing the portfolio of Conversant solutions that deliver 1:1 personalized messages to consumers using our vast understanding of the individual across over 7,000 dimensions. Conversant delivers these messages across the traditional digital display & video advertising channels, as well as mobile, TV, email, SMS, and more. With media reach rivaling that of Google, this role will be responsible for ensuring Conversant continues to innovate in creative, capabilities, and formats to provide an engaging experience and performance for our clients. In addition, this role will be the catalyst for extending Conversant’s reach into new delivery channels. 

 

What you will do:

  • Develop and deliver on the vision for the Media Channels and Formats portfolio; the roadmap will include market analysis, business case development, platform launch, client reporting, performance monitoring, and utilization tracking.
  • Drive the adoption of these strategic solutions by our clients and the Conversant organization as they extend from our core offerings. 
  • Train the Sales, Account Management, Operations, and Product teams on Media Channels and Formats.
  • Support the Sales team by participating in client conversations while evolving our products with insights from Sales, clients, and the marketplace.
  • Partner with internal and external stakeholders, including vendor partners, to continually improve our offerings, including Creative, Technology, and Media.
  • Oversee the quality, performance, and profitability of our existing inventory as well as systematic expansion of that inventory.
  • Stay abreast of marketplace and industry trends in both the technology and application of digital media – everything from IAB standards like VPAID/MRAID to client demands like viewability & interactions to innovations like AR & VR.
  • Be energized by the tough problems, push yourself to grow, and learn something new each & every day.
  • Travel – less than 15%.

 

What you have:

  • At least 6 - 9 years’ experience working in digital advertising, Product Management, and/or advertising technology.
  • A solid understanding of digital advertising products, how they are delivered, and how they are measured.
  • Experience building data-driven online solutions, whether advertising solutions (mobile, email, site, video, and/or display), marketing technology solutions (attribution engines, ad server, DSP, optimization engines, etc.), or consumer solutions such as publishers, marketplaces, or mobile apps.
  • A history of successful product launches including positioning, competitive analysis, product marketing, and sales support on go-to-market with a path toward maturity.
  • An entrepreneurial full-stack product mind-set with the drive + balance, to execute your vision at massive scale.
  • A penchant for meeting challenges and unexpected opportunities head on by quickly assessing situations, making a rational decision, setting a plan, taking action, and moving forward.
  • Strong presentation and interdisciplinary communication skills (written and verbal).
  • Familiarity with business analysis and modelling.
  • Bachelor’s degree (MBA preferred).
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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • MapRLanguages
    • D3JSLibraries
    • jQueryLibraries
    • ReactLibraries
    • Juptyer NotebookLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HbaseFrameworks
    • Kafka Frameworks
    • StormFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • GreenplumDatabases
    • NoSQLDatabases

Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Conversant

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Conversant’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

What does your typical day look like?

My days are a mix of execution, idea generation and collaboration. Our focus on executing revenue-generating strategies for clients requires attention to quality while looking to automate and innovate our processes. My creative mindset comes into play daily when discussing how we should approach a client campaign and other objectives.

Omair

Client Integration Engineer

How has your career grown since starting at the company?

Conversant is deeply invested in helping you grow your career. I started as a Database Administrator and was promoted to Senior Database Administrator. After a brief stint away from the company, I was re-hired as a Senior Client Integration Engineer in Operations and am now a Senior Solutions Integration Engineer.

Susan

Senior Solutions Integration Engineer

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Conversant Perks + Benefits

Conversant Benefits Overview

At Conversant, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Our game room includes Foosball, Shuffle Board.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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