Senior Demand Generation Manager

| Chicago, IL, USA
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Why work at Logiwa WMS?

Logiwa is a rocket headed straight for the moon! Since 2017 we've grown to become the leading provider of cloud-powered ordering and fulfillment software for B2C and Direct-to-Consumer companies in an industry that’s growing by leaps and bounds. As e-commerce continues to take off, the sky is not even the limit for us.

If you’re looking for a place where your career can take off, for a company that is passionate about their people, and for products that are helping redefine the way companies do business, then we’re looking for you!

We provide a fun, inclusive, and collaborative environment with endless opportunities for growth. Whoever you are–rocket enthusiast, mountaineer, chess master, or Netflix binger–come find your place with us here at Logiwa. Take a look and see how you can contribute to this fast-growing team.

The Job Details

As Logiwa’s Senior Demand Generation Manager, you will play an integral role in developing and executing marketing campaigns to drive demand for Logiwa’s products and services. You’ll develop a deep understanding of our target audiences and their pain points and motivations, and work with the rest of the marketing team and the CEO to create and execute multi-channel marketing campaigns to reach our prospects at all stages of the buying journey.

You’ll use your analytical and strategic mindset, depth of understanding of best practices in B2B digital marketing, and creativity, to engage potential customers, educate them about Logiwa, and generate qualified opportunities for our sales team. 

What You’ll Do:

  • Drive the Demand and Lead Generation Process: Develop and execute multi-channel marketing campaigns. Own development and execution of email marketing, trade shows, webinars and digital paid advertisement while collaborating with the Partner Marketing Manager and Social Media Manager to generate Marketing Qualified Leads (MQLs) across all channels. Utilize segmentation and targeting based on funnel stage, Ideal Customer Profiles (ICPs), and buyer profiles to optimize engagement. Ensure a regular cadence of relevant outbound communications to marketing leads. 
  • Campaigns and Channel Optimization: Build, expand, and optimize digital marketing channels through rigorous experimentation and A/B testing. Establish automated lead nurturing processes and scoring methodologies to enhance lead conversion and engagement across the buying journey.
  • Performance Tracking and Reporting: Work with our Marketing Operations Manager to ensure continuous growth and hygiene of the marketing database. Optimize the utility of the Marketing Automation Platform and CRM system to support marketing and sales funnel metrics and lead flow processes. Regularly report on campaign goals, performance, and ROI, managing the marketing budget effectively.
  • Content and Sales Enablement: Assist our content marketers and designers in the creation of sales enablement tools, templates, and collateral to support the sales process. 
  • Vendor Management / Budgeting: Supervise the budget and relationships of our vendors, digital ads, and technology subscriptions to make sure services we utilize are aligned with Logiwa’s strategic goals and marketing initiatives.

You Have:

  • 8+ years of experience in Demand Generation or Growth Marketing, preferably in the B2B SaaS space.
  • Experience in both digital marketing, and traditional marketing such as trade shows
  • Strong familiarity with CRM/MAP software. HubSpot preferred.
  • Exceptional analytical skills and a data-driven approach to marketing. You can compile and analyze campaign data, interpret results, and proactively apply your findings to solve future problems. 
  • Strong communication skills: the ability to engage at all levels of the organization including at the C-suite, knowing how to craft your message for your audience, and when to challenge productively. 
  • Experience with reporting tools such as Looker, Tableau, or Power BI is a plus. 
  • BA/BS in Marketing, Business, Communications or related field, or equivalent experience. MBA is a plus.


At Logiwa we offer:

  • Flexible hybrid work environment (Our Chicago office has free breakfast and snacks daily, as well as a weekly happy hour!)
  • 15 days of paid time off + 5 personal days annually, 12 paid company holidays, and your birthday as a paid holiday
  • 100% employer-paid health and dental insurance
  • Other insurance offerings including: vision, life, legal, and pet insurance
  • 401(K) and free access to a confidential certified financial advisor
  • Employee Assistance Program - confidential counseling and advice available by phone, web, or text
  • Community engagement opportunities like quarterly volunteer days

Equal Opportunity Employer

At Logiwa we believe in the power of diversity. We do not discriminate based on race, color, sex, gender expression or identity, age, religion, disability, national origin, ancestry, sexual orientation, marital status, parental status, military service or discharge status. We think that our diverse backgrounds help us learn from each other, create a stronger company culture, and provide better service for our customers. There is only one you in the world, and we want you to bring your unique self to work with us.

Is this not the right job for you? No worries! Take a look at some of our other openings and see if there may be something else that catches your eye! 

Find More About Us 🔎 :

  • Our Company:
  • Our Career Page:
  • Logiwa in the Press:
  • Our Tech stack :
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • JavascriptLanguages
    • SqlLanguages
    • jQuery UILibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SmartsheetManagement
    • DocuSignCRM
    • HubSpotCRM
    • SalesforceCRM
    • ZoomInfoLead Gen
    • SlackCollaboration
    • ZoomCollaboration


We're located in the fabulous, luxurious Willis Tower! (Or Sears Tower for those die-hard Chicagoans). You can't get much nicer views than this!

An Insider's view of Logiwa

What's something quirky about your company?

Logiwa loves to find any reason to gather and celebrate! We get together whether it be for Valentine's Day, random happy hours, Bring Your Kid to Work Day, and any other reason under the sun! It brings people together to build connections and foster friendships, adding to the work-life harmony that we're all striving to achieve.


Product Marketing Manager

What does your typical day look like?

As an Onboarding Engineer, I typically will have about 2-3 calls a day, this could be a project check-in, a training, or an internal alignment. We have a daily check-in call with our Team Lead & Director to help resolve any blockers or questions that we have about a project or process. Leadership both values & trusts us to make our own schedules.


Onboarding Engineer

How has your career grown since starting at the company?

Since starting at Logiwa, my career has grown at a fast, organic pace. I started as an SDR, and I was recently promoted to an Account Executive. I had the liberty to input my workflows and methods to the SDR position and I am able to bring that same liberty to the AE role.


Sales Account Executive

What is your vision for the company?

While the previous generation of market winners and losers were defined by their online shopping experience, the next generation will be defined by their fulfillment experience. Our vision is to become the global leader in the inventory and WMS industry by consistently developing new ways for our customers to streamline their supply chain.



What projects are you most excited about?

At Logiwa the sky's the limit! I've had the honor of leading our new CRM platform for Customer Success! With this, we'll have a true view of what our customers are experiencing and help them to meet their fullest potential for their business. This project has helped my professional career goals and provide a better look at our customers as a whole!


Customer Success Manager

What are Logiwa Perks + Benefits

Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Highly diverse management team
Our leadership team comes from all over! With origins spanning the globe, we do our best to include all voices and points of view in our decision-making.
Mean gender pay gap below 10%
Hiring practices that promote diversity
We approach hiring with open-mindedness and a respect for all cultures and people. In addition to an unbiased interview process, we personally review all applications coming in- no robot screening!
Health Insurance + Wellness
Dental insurance
We cover 100% of dental benefits and our provider is Metlife.
Vision insurance
Health insurance
We offer three plans, all through BCBS and all PPO's, for employees to choose from. We cover 100% of cost for Gold and Silver, and 80% for Platinum.
Life insurance
Pet insurance
Mental health benefits
Financial & Retirement
Performance bonus
We believe in rewarding for performance. Each role has a bonus plan with clear guidelines and set target criteria. When Logiwa wins, everyone wins.
Child Care & Parental Leave
Generous parental leave
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
While in the office, breakfast is provided daily. Yum!
Free snacks and drinks
Our office has a fully stocked kitchen with snacks on snacks on snacks and all the sparkling water you can drink.
Some meals provided
Company-sponsored happy hours
Onsite gym
Professional Development
Job training & conferences
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Logiwa is in startup mode, and that means there is tons of growth opportunity for everyone. We do our best to craft our employee offerings to best suit what our people want, and we're always adding to them. If you're looking for something you don't see listed here, just ask! We prioritize making our employees comfortable and enabling them to be the best they can be.

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