GoHealth
We're disrupting the health insurance industry with our digital platform.

Manager, Digital Marketing

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GoHealth Intro: GoHealth is a leading health insurance marketplace and Medicare-focused digital health company. Through the efficient, multi-tiered guidance of our highly specialized licensed insurance agents, GoHealth meets Medicare consumers where they are in their enrollment journeys and empowers them to choose the plan and carrier best suited for their healthcare needs. Our extensive industry expertise, including the use of data science and machine learning with key investments in proprietary technology, helps consumers cut through the confusion and enroll confidently.

Why Apply: 

As an industry leader in the Medicare marketplace, we are compelled to not only embrace change but to actively be the change to adapt to our consumers complex needs. We believe in hiring risk-takers, innovators, and collaborators within our industry to create individualized, simplified healthcare solutions for our beneficiaries.

Our #TeamGoHealth employees are at the core of our collective success; that's why we are committed to discovering the best in-class talent and ensuring that each team member receives the development tools and support they need to flourish in their professional endeavors.

We also understand that you may not check every box in our requirements list -- most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today!

About the role: 

GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact. We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships. As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way. The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.

The Manager of Digital Marketing will help oversee the Digital Marketing Strategy, execution, and expansion of the digital portfolio. You will be responsible for managing and optimizing paid search, display, social, connected tv, and other digital channels to drive customer acquisition and retention.

What you’ll do:

  • Leverage a $100M+ marketing budget to drive innovation execute strategy, and achieve exceptional results.
  • Implement and refine strategies to optimize funnel metrics, driving increased conversions and improving key performance indicators (CPL, CPO, CPA, ROAS) across the entire customer acquisition journey.
  • Proven track record in executing successful media buying campaigns through DSPs (DV360, The Trade Desk, Amazon) demonstrating expertise in optimizing ad placements, leveraging audience, and maximizing ROI across multiple digital channels.
  • Drive optimizations beyond the click, leading dedicated experimentation and development teams to support website funnel and consumer engagement testing.
  • Create strategic briefs and partner with creative teams to translate those briefs into compelling ad copy, visual assets, and landing pages for use in all digital campaigns.
  • Be the subject matter expert for digital marketing, including keeping a pulse on marketing trends, creatives, value proposition, targeting opportunities and more.
  • Collaborate with technology, strategy, advanced analytics, and creative to ensure cohesive marketing strategies and maximize results.

What we’re looking for:

  • Bachelor’s degree
  • 4-5+ years of experience in direct response, performance-based digital advertising
  • Experience with DV360, The Trade Desk, Meta Amazon Display Network, Google Ad Suite, and other advertising platforms.
  • A deep understanding of marketing, media, and digital advertising landscape
  • A preference for a fast-paced and dynamic environment; ability to work cross-functionally with business stakeholders.
  • Managed minimum budget size of $10-$20M annually.
  • 1-2+ years of mentorship; direct management experience preferred
  • Advanced in Microsoft Excel, Google Analytics, Tag Manager, and Optimize.

Location: Hybrid, 3 days Onsite(Chicago, IL)

Perks/Benefits:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Subsidized Lunches
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • Subsidized gym memberships
  • GoHealth is an Equal Opportunity Employer

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What are GoHealth Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Unconscious bias training is completed by all employees and key leaders.
Diversity manifesto
Diversity employee resource groups
At GoHealth you will find a very interactive Women@GoHealth, WomeninSales, Black Lives Matter ERGs to name a few. We continue to empower employees to create employee resource groups within
Hiring practices that promote diversity
From our gender neutralized job descriptions that encourage women and underrepresented groups to apply,to our interview practices, GoHealth strives to promote diversity when hiring.
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
GoHealth provides all employees access to our Employee Assistance Program (EAP) which provides well being and financial assistance. Our open PTO policy is also available for mental health days.
Financial & Retirement
401(K)
401(K) matching
Employee stock purchase plan
We have recently become public and will allow employees to purchase stock during certain times.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Family medical leave
Company sponsored family events
Pre-COVID 19, GoHealth sponsored children's day by celebrating GoHealth families.
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Our employees are encouraged to use our open PTO policy towards volunteering.
Paid holidays
Paid sick days
Employees can use our open PTO policy towards sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Pet friendly
Recreational clubs
We have runners groups, volleyball groups and other
Fitness stipend
Home-office stipend for remote employees
All GoHealth employees receive a work from home stipend to improve their WFH environment.
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Access to LinkedIn Learning has been provided to all employees as part of their professional and personal growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In addition to virtual company wide sponsored Health & Wellness Initiatives, employee referral bonuses, open vacation policy, we offer a work from home stipend to all new employees. We know that this pandemic has been difficult and working from home is a change. Every new employee receives access to a Work From Hope stipend to purchase items that will make your work from home experience much more comfortable.

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