SpotHero is looking for a B2B Marketing Manager who is excited to help evolve our supply-side business, a critical component of our marketplace offering. You’ll be working within a multi-channel, largely consumer-focused marketing team to build a similarly creative and robust program for our parking operator and business owner audiences. You’ll develop close relationships with our sales and account organization in order to better understand and support their efforts, and your goals will be threefold:

1. Build Relationships: Secure new partnerships through strategic sales enablement while nurturing existing relationships with targeted, educational, and value-focused communications.
2. Drive Demand: Create a lead-gen pipeline and formulate processes to warm and qualify prospects and a CRM program for ongoing communications.
3. Thought Leadership: Continue to build upon our industry reputation as a tech leader, and to evolve the parking industry in general, through thought leadership (published and spoken), data-driven insights, tradeshow presence, and press.

Who we are: SpotHero is one of Chicago’s hottest tech companies! We’re rapidly growing with the mission of bringing the parking industry into the future through technology. Drivers across the nation use the SpotHero mobile app or website to reserve convenient, affordable parking on-the-go or in advance, and parking companies rely on us to help them reach new customers while optimizing their business. We connect the dots with cutting-edge technology, delivering value to both sides of this exciting, evolving marketplace.

What will you do?

• Write! A lot! You’ll develop a library of helpful content addressing FAQs and educating parking operators about how online reservations fit in their business model.
• Evaluate our current sales cycle and determine where marketing can play the most supportive role.
• Identify and develop results-focused case studies.
• Create explainer videos, demos, and one-sheets to communicate our offerings and address recurring questions.
• Chase data-driven insights to inform webinars, roundtable discussions, and research studies.
• Work with our product team to help shape our operator-facing dashboard, create tutorials, and drive partner success.

You are:

• Process-minded. You create sustainable models that have enough structure to scale yet are flexible enough to evolve over time.
• Articulate. You excel at communication and have an innate ability to cut through noise and make the complex simple.
• Pragmatic. You believe in ruthless prioritization and realistic expectation-setting, but tend to over deliver.
• Motivated. You’re a self starter who isn’t easily overwhelmed and is inspired by the sheer reward of being part of something innovated.
• Assertive. You chase the inputs you need and are comfortable defending your ideas and presenting to upper management.
• Empathetic. You strive to understand your audiences as well as your colleagues, and are a natural validator.

Pre-Requisites:

• 5+ years relevant experience in B2B marketing and/or product marketing
• Deep familiarity with the modern marketing tech stack, including popular CRM and marketing automation software, webinars, search and social media tools
• Extremely strong writing skills—you’ll be drafting and editing a lot of content. Journalism background a plus (we’ll be asking for writing samples)
• Some event management experience a bonus

What we are offering:

• Career game changer – A truly unique experience to work for a fast growing startup in a role with unlimited potential for growth.
• Excellent benefits – We cover 90% of Medical Premiums, 50% of Dental & Vision Premiums, and offer company sponsored Life Insurance.
• Flexible PTO policy, generous parental leave, and great work/life balance – We value and support each individual team member.
• Fun perks like snacks, catered lunches, happy hours, wellness programs, and SpotHero swag.
• Annual parking stipend (duh – we're a parking company!).
• The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere.
• A workplace recognized as a Top Company Culture by Entrepreneur, a Top Workplace by Chicago Tribune, and one of Chicago’s Best Places to Work for Women Under 35 by Crain’s Chicago Business.