• Create content to position FourKites as the thought leader in the Logistics and Supply Chain Management industry.
  
• Bring the marketing strategy to life by imagining, writing and publishing company and industry relevant content and distributing it across digital and print mediums.
  
• Extract the expertise that’s sitting inside colleagues’ minds and desktops, recreating it into various content types and ensuring that it is distributed far and wide.
  

The ideal candidate will have strong experience in writing, editing, and fact-checking content for print and digital. These pieces will be made for and used by Marketing and Sales, including e-communications, brochures, video scripts, and other content that showcases FourKites as the Logistics thought leader and influence peer-to-peer discussions within the Logistics space.

Responsibilities include:

• Work with the team to create high-impact marketing strategy to communicate the mission and vision of FourKites.
• Create high quality content in support of lead generation, brand awareness, and overall marketing goals.  
• Write, edit, produce, and curate content to support FourKites’ integrated marketing strategy.  
• Have the ability to work with third party vendors and project-manage to ensure delivery.
• Work with sales colleagues to keep up to date on buyer personas and align buyer needs across the customer lifecycle.
• Create and manage marketing and sales collateral (print and digital) tailored to customer segments and personas.
• Use your strategic thinking skills to establish content themes, and develop and maintain an editorial calendar that maps out content development plans in conjunction with marketing goals and integrated campaigns.
• Conduct a content audit to determine what can be reused/reimagined.
• Develop (or source) written and visual content that will resonate with prospects and customers.
• Leverage the latest best practices for content consumption in new formats and work with marketing peers to drive the distribution of the content
• Build upon our customer testimonials videos and bring innovative ideas to leverage this content
• Implement metrics to ensure content marketing efforts are helping the company achieve its goals (including lead generation/nurturing, brand recognition, community engagement) and refine as needed. Must have a familiarity/interest in measurement and ROI data.
• Proactively communicate when tackling tasks and motivated to learn about FourKites’ industry. 

What We're Looking For:

• Excellent verbal and written communications skills; excellent proofreading skills.
• Exceptionally organized and detail oriented.
• Flexible, positive, and a self-starter with ongoing enthusiastic interest to learn new skills.
• Ability to be accountable, meet deadlines, multi-task, and work under pressure.
• Excellent interpersonal skills, especially when dealing with vendors, customers, senior executives, sales teams, and business partners.
• Experience working on or with a marketing team and familiarity with aspects of a campaign process and sales funnel
• Good knowledge of B2B marketing (SaaS experience a plus)
• Strong computer skills and working knowledge of Microsoft Office applications, Google Apps, and other common cloud-based business software. Understanding of Adobe Create Suite and HTML a plus, but not required.
• Basic understanding of SEO and how best to optimize digital content.
• Experience with Google Analytics and working within a Content Management System (CMS) a plus but not required.
• Writing samples and tests will be required as part of the hiring process.