Digital and Customer Analytics Manager
Whether the cook is a future Emeril or a toddler helping to make chocolate chip cookies (licking the spoon, of course!), chances are Pampered Chef has a better, faster, and more delicious way of getting things done in the kitchen. We sell our superior-quality, innovative collection of prepping, cooking, and serving products through a network of more than 42,000 direct sales consultants throughout the US, Canada, and Germany. Millions of customers use our products every day. Each of our 450 HQ coworkers—from product designers and supply chain specialists to ecommerce developers—is committed to bringing the best to our customers. And we have fun doing it!
Established in 1980 by Doris Christopher, Pampered Chef was acquired by Berkshire Hathaway in 2002, a sure sign of our growth potential. In 2014, Tracy Britt Cool, a key member of Warren Buffett’s team, joined as our CEO to lead our transformation into a progressive, open door, cutting-edge workplace. We believe happy coworkers are the best coworkers and are committed to keeping creativity, innovative solutions and customer engagement top of mind. Pampered Chef is pushing the boundaries for our customers, consultants, and coworkers.
MAIN COURSE (Job Responsibilities):We’re data people! We collect and analyze financial and performance data, keeping everything accurate and timely. We also safeguard company assets and provide insights into the business across all functional teams.
We are looking for a passionate digital and customer analytics expert that will lead the development of actionable data-driven insights, cross-channel testing strategies, and data visualizations as we strive to learn more about our customers and increase digital’s contribution to our overall business.
In this new role you’ll help the organization develop a better understanding of customer lifetime value and the impact that our digital initiatives play in driving customer engagement and activation. This is a hands-on role that will require deep customer/digital analytics expertise, an innovative mindset, and an approach of starting with the customer and working backward. If you have what it takes to join the Pampered Chef team, you’ll work among world-class talent in a fast-paced, rapidly growing and evolving environment. Specifically, this position is responsible for:
- Building a foundation to quickly accelerate our digital analytics capabilities; provide recommendations on optimizing digital customer acquisition and engagement based on these learnings.
- Leveraging web analytics tools including CRM platform and social measurement to develop aggregate performance and insight reports/dashboards for review with marketing stakeholders.
- Creating and maintaining a framework for quantifying customer lifetime value and identifying the levers that impact key areas including spending per customer, frequency, and retention.
- Analyzing and reporting marketing results to optimize the impact of online and offline marketing and sales initiatives (offers/promotions, advertising, and digital initiatives) to drive revenue growth and achieve ROI goals.
- Leading internal and agency resources to create advanced and predictive models such as marketing mix, propensity to buy, attrition, and advanced targeting/profiling models; partnering with marketing teams to utilize output to optimize our marketing mix.
- Leading the development, implementation, and optimization of test and target programs.
- Leading end-to-end project work, including data collection (internal and syndicated sources), model development and execution, interpretation of model results, and engaging key business stakeholders.
- Managing and prioritizing work effectively to ensure internal deadlines, timetables, and approvals are met.
- Providing regular status reports and briefings to stakeholders and functional leadership teams.
- 5+ years of experience in digital, marketing, and/or customer analytics ideally supporting a consumer brand.
- Hands-on experience in customer behavior analysis online and offline with the ability to drive insights and trends in a marketing and/or product management environment.
- Specific experience in campaign testing & execution in multi-channel, direct to consumer strategy including email, web and mobile campaign; experience with personalization is a plus.
- Experience establishing a quantitative view of customer lifetime value and tracking changes in trends across key drivers.
- Experience with marketing automation or CRM tools (Salesforce.com, or equivalent); web analytics tools (Google Analytics, Adobe Analytics, or equivalent), testing and targeting tools (Adobe Test & Target, Optimizely etc.) and social measurement platforms (Sprinklr, Sprout, or equivalent).
- Experience using data & analytics tools such as SQL, R, SAS, Tableau, Oracle BI.
- Exceptional written and verbal communications skills.
- Proven ability to manage complex projects with multiple stakeholders and vendors to deliver results in a fast-paced, deadline-oriented environment.
DESSERT! (The Sweet Rewards of Working at Pampered Chef!)
Our core values are respect, humility, accountability, meritocracy, integrity, authenticity, passion, and innovation (in no particular order!). We embody those values in our work, but also in the great desserts we offer to our coworkers.
- Each and every coworker makes a difference every day by asking tough questions, finding the answers, and then making it happen—our entrepreneurial employees are the key to our success! Pampered Chef is big enough to implement cutting-edge technology, and small enough for all ideas to be heard and challenged.
- We are a learning focused environment—we want you to learn from us, and we expect to learn from you and what you’re passionate about! We even provide training and development for added brainpower.
- We get to mix it up! PC has offices in Addison and in downtown Chicago. Some of our roles will have the opportunity to work in the Chicago office full time, part time, or on occasion.
- We collaborate every day in a high-tech space with writable walls, open collaboration zones, quiet “I need to contemplate” zones, and fun zones with ping pong, basketball, and bags, of course. No boring cubicle farms here!
- We are concerned about your physical and financial well-being and offer BC/BS PPO or HMO health plans, dental, disability, matched 401K, life insurance, on-site fitness center, comfy chairs, on-site cafeteria, and dry cleaning valet service.
- Most importantly, Pampered Chef has a strong, proven history of bringing fun to cooking, creativity to recipes, and sharing to family and friends around the table.