Digital Marketing Manager - Paid Social Media & Lead Gen
By working at Built In you'll have the chance to work directly with the latest, and fastest-growing, technology companies all around the country. We help other companies solve their biggest pain points-talent and awareness with our Employer Branding & Recruitment solutions. We currently operate six sites: Chicago, Los Angeles, Colorado, Austin, NYC, Boston, and are headquartered in Chicago.
Built In is looking for a Digital Marketing Manager (with a paid social and lead gen focus) to oversee our paid digital media strategy. This position will lead the paid promotion of our industry-leading content and events via social media (Facebook, LinkedIn, Twitter and Instagram), helping us reach the right users at the right time with the right message. Additionally, the Digital Marketing Manager will play a vital role in the organization’s growth and customer acquisition goals through the development, implementation and optimization of lead generation and nurturing campaigns across a variety of digital channels.
The Digital Marketing Manager will collaborate with our Content, Product and Sales teams, working to uncover new opportunities for growth. We are looking for a creative and proactive candidate. This person is a team player and doesn’t wait to be told what to do, but rather asks for what they need to be successful and happy in their role.
Every day will be a little different, but count on the following:
- Lead and manage the paid promotion of our content and events through social media channels (Facebook, LinkedIn, Twitter and Instagram) in order to meet and exceed organizational KPIs.
- Collaborate with our Content team on the development and distribution of social media content in order to improve the quality and effectiveness of our online communications.
- Implement and manage digital lead generation and customer acquisition campaigns across numerous paid social media channels (Facebook, LinkedIn, Twitter and Instagram).
- Develop and optimize audience segments across digital channels to improve targeting effectiveness of paid media channels.
- Test and optimize paid promotional efforts to consistently improve results and maximize marketing spend.
- Analyze campaign performance data and leverage those insights into actionable initiatives which can be optimized to exceed KPI targets.
- Research and identify new opportunities to target additional segments and audiences across digital channels.
- Collaborate with the Content, Product and Sales teams to identify and capitalize on new opportunities.
- Engage with the community, responding to posts and managing online feedback.
- You should have 2+ years experience with paid social media promotion with proven ability to increase ROI.
- You should have experience managing and reporting on promotional/marketing budgets.
- You should have experience with campaign testing and optimization (A/B testing, multivariate testing, landing page optimization, etc.).
- You should have experience with audience segmentation best practices.
- You should also have an in-depth understanding of digital marketing metrics and analytics.
Nice to Haves
- Community management experience a big plus.
- Paid search and display experience a big plus.
- Flexible personality – You should thrive on change while remaining highly organized, optimistic, and coachable. High energy and contagious enthusiasm help too.
- Communication - You should have exceptional written and verbal communication skills, with the ability to establish credibility and trust across all levels of the organization. Honesty, transparency, and thoughtfulness are a must. You should be comfortable offering your opinion, even if it differs from the teams and be able to support your position with data.
- Interest in and knowledge of the digital industry - You must be passionate about three things: (1) technology (2) building innovative digital products and services; and (3) helping companies grow. This is what we do. You should know how to navigate local tech scenes. You will be able to quickly pick out the best people, events and organizations to connect and partner with in any new market to build the Built In brand.
- Willingness to spend the time to get the job done right and support our brand – You may need to work some evenings (putting the finishing touches on a story, responding to emails or attending events outside of work hours).
- Culture fit – You will need to get along with our team (which isn’t too hard, we think!) as well as all the members vital to the community in which you are building. Humility, selflessness and strong work ethic are requirements.
- Education - Although a degree in marketing, business or a related field is preferred, we value intelligence, personality, experience and overall fit over a degree.
- Competitive compensation, 401(k) stock options and benefits. We pay a really nice chunk of the cost of premiums for medical, dental, vision, and disability.
- Casual dress and flexible work hours. Come in your sweatshirt, jeans, college jersey. We don't care.
- Free food. We keep our kitchen stocked with free healthy snack foods. We also have cold brew coffee on tap and catered lunch (Monday - Thursday).
- Fun work environment. We operate as a flat organization where everyone is responsible to self-manage and take ownership of their work. We are humble, hard working, honest and fun. And we regularly debate office pets.
- Open vacation & sick time. We let you take time away from work for vacation, personal or short-term sickness, as your good judgment and work load allow.
Built In is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.
