Digital Optimization Specialist
Responsibilities
Define the cross channel sourcing strategy for the source plus product by vertical and job family
Define success metrics for the sourcing strategy and on a per campaign/customer basis
Execute campaigns the paid campaigns, measuring channel ROI and adjusting campaigns to maximize efficiency
Identify and advocate with customers and prospects as an expert to grow the subscriber base
Analyze campaign performance and present results to customers, stakeholders, and prospects
Own the subscription revenue for this product
Requirements:
Bachelor’s Degree required
2-4 years experience in a similar role
Digital Marketing Optimization experience strongly preferred
Customer facing experience a plus
Understanding of A/B testing methodologies
Strong data-management skills
Ability to work effectively in a cross-functional environment with a proven track record of collaboration and driving results