Digital Sales Planner

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Overview:

We're looking to add a Digital Sales Planner to our Advertising team! We aspire to leverage the qualities and appreciate the unique skills that each person brings to the company. Our brands create and distribute content across our media portfolio, offering integrated marketing, media, and business services to consumers and advertisers, including digital solutions and advertising opportunities. We believe in fostering growth, learning new skills, and making sure every team member feels valued. If you think you'd be a great fit here, we'd love for you to apply! 

 

Responsibilities: 

  • Execution of Contests and Quizzes
  • Develop and maintain Digital Sales material
  • Create and maintain a singular point of reference for all information & processes regarding digital sales execution including but not limited to needed forms, workflow, FAQs and step by step guides by platform
  • Work with the Analytics Specialist to develop and maintain holistic dashboards and data visualization from Tap Analytics, Google Analytics and other data sources and websites that support stakeholders and various business functions
  • Work with the DTL’s and research department, when pertinent, to create compelling presentations that close
  • Collaborate across departments as the project management lead on the execution of top accounts
  • Perform ROI analysis of marketing channels (paid search, SEO, affiliates, social media, online display, email, others) to determine best ROAS opportunities as directed
  • Collaborate with internal and external partners to execute digital marketing programs
  • Facilitate tag management and pixel tracking systems and trouble shoot implementation
  • Execute paid search, programmatic and social campaigns as directed

Qualifications:

  • Bachelor's Degree Required 
  • 1-2 years of relevant work experience 
  • Creativity and problem solving skills
  • Ability to translate analyses and reports into actionable trends and conclusions
  • Strong analytical skills, passion for data, and curiosity to get insights
  • Experience in media, digital marketing, or e-commerce environments preferred
  • Proficiency in Microsoft Office suite of products
  • Excellent written and verbal communication skills
  • Exceptional interpersonal skills, ability to collaborate in cross-functional team environment, able to influence decision makers
  • Proficiency with a range of relevant digital marketing platforms including, but not limited to, DFP, facebook business manager, Google Adwords, Google Analytics, Google Tag Manager, SiteScout and Tap Analytics

About Us!

tronc, Inc. (NASDAQ:TRNC) is a media company rooted in award-winning journalism. Headquartered in Chicago, tronc operates newsrooms in nine markets with titles including the Chicago Tribune, Los Angeles Times, The Baltimore Sun, Orlando Sentinel, South Florida's Sun-Sentinel, Newport News, Virginia’s Daily Press, Allentown, Pennsylvania's The Morning Call, Hartford Courant, and The San Diego Union-Tribune. Our legacy of brands has earned a combined 94 Pulitzer Prizes and is committed to informing, inspiring and engaging local communities. 

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Location

160 N. Stetson Ave , Chicago, IL 60601

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