Director of Digital Marketing
Sprout Social is looking for an experienced marketing professional to be our new Director of Digital Marketing. While reporting to the VP of Demand Generation, you will have a direct impact on top-line growth for the company. You have extensive experience with digital channels, make data-driven decisions and know how to lead a high-performing team. You have experience with inbound marketing and/or B2B lead generation at scale. You will be joining an existing, high-performing team and program, so come to the table with fresh ideas, a drive to help team members grow, and excited about growing opportunities from top-of-funnel through revenue.
Most importantly, you must thrive on measuring yourself by the success of our product that is used by more than 17,000 brands around the world. Companies like Dropbox, Zendesk, Fender, Zipcar and Evernote rely on Sprout to create stronger relationships with their customers through social media.
Responsibilities
- Manage all lead generation and direct response activities for SEO, SEM, Display, Social and Affiliate channels
- Manage monthly advertising budget against KPI targets
- Manage the performance of 5+ digital marketers including hiring when necessary, delivery of feedback/reviews and identifying/executing training opportunities
- Track, measure and report results of all digital marketing initiatives against assigned KPIs
- Develop and implement strategies to increase conversion on multiple web properties and drive lead and free trial volume
- Manage all aspects of SEO for multiple web properties and all content produced to improve rankings and increase organic traffic
- Collaborate with designers and developers to ensure the look and functionality of Sprout web properties adheres to technical SEO best practices
- Work closely with VP of Demand Generation and sales to build and test new lead generation campaigns
- Rapidly test new channels, campaigns and tactics to expand reach and growth
- Work with multiple teams to keep all channels on brand and in line with best practices and industry standards
- Work with analyst to build reports/dashboards necessary to make data-driven decisions
Desired Skills & Experience
- Bachelor’s degree required, MBA preferred, or similar work experience
- 10+ years experience in digital marketing
- At least 5 years in hands-on SEO role and 2+ years in PPC
- Experience hiring, managing and growing high-performing teams
- Have managed large budget with direct response objectives
- Strong analytical, interpersonal anf communication skills
- Proven marketing leader with ability to hit performance targets
- Experience in B2B SaaS a plus
About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.
Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:
- Insurance and benefit options that are built for both individuals and families, including generous company contributions
- Progressive benefit programs, like our parental leave program and free Divvy bike memberships
- High-quality and well-maintained equipment - your computer will never prevent you from doing your best
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop
- Solid programs in some of the staples: transportation, disability and life insurance
- Wellness initiatives to ensure both health and financial well-being of our team
- Breakfast and lunch options onsite, and more healthy snack options and beverages than you can imagine
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members