Email Marketing Analyst

Tracking Code

1374-626

Job Description

Email Marketing Analyst

Reporting to:  Email Marketing Manager

Location: Chicago Headquarters

 

Our Marketing teams:

Enova’s marketing departments unite digital and traditional marketers, account owners, direct marketing specialists and advertising pros who strive to create a cohesive marketing strategy for each of our financial products.  These gurus use integrated marketing strategies between e-mail, direct mail, print, TV, mobile SMS, OOH advertising, SEO, PPC, social media, display, leads management and affiliate partnerships to pave the way of our products directly to our customers.   Their goals are simple and focused: acquire new customers and retain existing customers, develop brands that create a positive customer experience, and own programs that have measurable bottom-line impact.

 

This is where YOU come in:

Our marketing analyst will be expected to create and manage email marketing for our existing customers as well as focus on the acquisition of new customers. In addition to email marketing, the marketing analyst will support projects and initiatives to improve customer experience and existing customer retention. The role will be focusing on supporting the CashNetUSA product (https://www.cashnetusa.com/).

 

Areas of focus:

• Increase retention of existing customers by managing email marketing, with potential to also oversee and mobile marketing campaigns.
• Support and drive brand management and content strategy through email marketing campaigns and customer retention projects
• Create, manage, test and analyze campaigns from conception through execution using A/B testing cells and segmentation. Troubleshoot issues and data integrity as needed.
• Work cross-functionally with internal departments (Analytics, Creative, and Legal) to develop and execute new campaigns, tests and strategies.
• Provide reporting and analytical insights on test results and campaign performance. Propose next steps for improvement and refined testing.
• Support team in exploring new initiatives, process improvements, managing marketing channels, and other projects.

 

Do you have a passion for analytics and reporting? So do we! Our marketers analyze data using robust techniques to draw insights in order to make recommendations or improvements. You’ll need to be able to play nice with internal departments (Analytics, Creative, and Legal) as well as manage external vendor relationships. Since innovation is the name-of-the-game at Enova we’ll be looking at you to explore new initiatives, propose process improvements, and test new marketing channels and/or vendors.   

 

You’re right for this job if you have:

• Bachelor’s degree in Marketing, Business, Statistics, Finance or a related field.
• 1-4 years of marketing-related experience; preferably with creating, managing, and analyzing campaigns.
• Demonstrated analytical skills with the ability to understand quantitative data and sound problem-solving skills.
• Proven experience in project management and ability to prioritize while working under tight deadlines.
• Ability to work both independently and in a team-oriented, collaborative fast-paced, results-driven environment.
• Proficient with Microsoft Office Suite, specifically intermediate to advanced understanding of Microsoft Excel.
• Familiarity with Responsys or other marketing-related software strongly desired.

 

Kudos to you if you have:

• Exposure to running SQL database queries preferred
• Financial industry experience a plus

 

Job Location

Chicago, Illinois, United States

Position Type

Full-Time/Regular