Email Team Lead
Sprout is looking for a leader for our Email Team with both a strong technical background as well as an understanding of email marketing best practices. This person will own our email channel and be responsible for admin, configuration, and troubleshooting of the ExactTarget platform, as well as tracking and reporting on KPIs.
The Sprout Social platform is used by more than 17,000 brands around the world. Companies like Zendesk, Trello, Google, SoulCycle and Evernote rely on Sprout to create stronger relationships with their customers through social media.
Responsibilities
- Administer the ExactTarget platform, including data import/export, Salesforce integration, writing SQL for segmentation/automation, and general platform health.
- Act as team leader for email, being responsible for the performance of the channel and managing the team.
- Ensure email marketing best practice principles and act as quality control on your team.
- Partner with content creators and design team to finalize creatives.
- Create, track, and optimize KPIs related to email.
- Collaborate with other teams to create bold testing strategies.
- Manage expectations, and hit deadlines, for all involved parties.
- Manage the workload and priorities of our Email Developer.
Skills and Experience
- 3-5 years experience owning and administering an email marketing platform, preferably ExactTarget.
- Strong SQL (ET uses SQL Server 2005 syntax for queries)
- Strong technical savvy for automation, segmentation, data sync
- Strong understanding of reporting and analytics.
- Data-driven mindset, with a deep foundation in testing.
- Knowledge of email marketing best practices (design, layout, content, etc).
- Prefer some experience with Salesforce.
- AMPScript development is a bonus.
About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.
Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:
- Insurance and benefit options that are built for both individuals and families, including generous company contributions
- Progressive benefit programs, like our parental leave program and free Divvy bike memberships
- High-quality and well-maintained equipment - your computer will never prevent you from doing your best
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop
- Solid programs in some of the staples: transportation, disability and life insurance
- Wellness initiatives to ensure both health and financial well-being of our team
- Breakfast and lunch options onsite, and more healthy snack options and beverages than you can imagine
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members