Built In
United We Tech.
Chicago, IL
Hybrid

Head of Marketing and Content

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Built In is a network of online communities that has quickly become the #1 recruitment solution for tech companies and startups in six major tech markets. The company currently operates six sites in Chicago (BuiltInChicago.com), Los Angeles (BuiltInLA.com), Colorado (BuiltInColorado.com), Austin (BuiltInAustin.com), NYC (BuiltInNYC.com) and Boston (BuiltInBoston.com), and is headquartered in Chicago.

We have aggressive growth plans and need someone to take a lead role in creating and managing a global content strategy while also focusing on marketing efforts. This person will lead stellar teams to strategize, imagine, make, manage, distribute, measure and continuously improve relentlessly creative, gotta-interact-with content experiences for the communities and customers we serve. With heart and soul. We keep it real, local, surpass expectations and deliver the results that matter most to top talent. Editorial and paid content, BtoB, and BtoC.

Responsibilities

  • Develop and manage a global content strategy that drives the following: Built In's brand awareness, website traffic, lead-generation efforts, user and customer acquisition and retention.

  • Collaborate with many different internal teams — including product, sales, etc. — to create interesting and engaging content which accomplishes defined business goals.

  • Build and lead a strategy which brings together both editorial and paid content so they work seamlessly and effortlessly together toward one common goal.

  • Chief Quality Officer: re-imagine the Built In voice and brand and devise a plan to get us there with high quality, unique and scalable content.

  • Develop analytic standards and actionable insights to properly evaluate, evolve, and improve Built In's overall content marketing efforts and to hire and manage the team effectively.

  • Define and drive marketing strategy across multiple disciplines, including but not limited to branded content, product marketing, email marketing and customer evangelism.

Qualifications

  • 10-15+ years of digital communications, journalism, marketing experience

  • Strong leadership skills and extensive experience managing a team: flexible and humble personality who thrives on change while remaining highly organized and optimistic. 'Lead by example' is our motto here. High energy and contagious enthusiasm help.

  • Editorial skills and standards: an excellent communicator (written, verbal, and visual) that can turn complex concepts into clear, jargon-free narratives

  • Solid grasp of SEO, paid social, organic social media marketing, online media, web technology, email marketing, community and creative and brand strategy.

  • Substantial experience with Google Analytics, content management systems and digital and social analytics tools

  • Multimedia Savvy: elevate and inspire us with unique content formats so we can stay one step ahead of our tech savvy audience. We're not looking to be average.

  • A+ player: highly-organized, self-starter who is capable of balancing and executing on multiple priorities, projects and deadlines

  • Communication: ability to speak and write clearly, concisely, and compellingly. Honesty, transparency, and thoughtfulness are a must. Ability to present complex messages to multiple levels of an organization and survey for needs without relying on presentation decks.

  • Interest in the tech industry: you must be passionate about three things: (1) Startups (2) Building innovative tech products and services; and (3) Helping others. This is what we do. This is non-negotiable.

  • Culture fit: you will need to get along with our team (which isn’t too hard, we think!) as well as all the members vital to the community in which you are building. Humility, selflessness and strong work ethic are requirements.

  • Education: we value intelligence, personality and overall fit over a degree.

Benefits

  • Competitive compensation & equity options

  • Open vacation & sick time

  • Flexible work hours

  • Health, dental and vision benefits

  • Catered lunches

  • Fun employee outings

  • Stocked kitchen & beverages
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What are Built In Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Day off for your birthday
Flexible work schedule
Remote work program
Our remote work program includes work from home- work remotely on occasion as needed.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
We pay a really nice chunk of the cost of premiums for medical, dental, vision and disability.
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Built In has a fully stocked kitchen including unlimited snacks, coffee, cold brew on tap, tea and all of the flavored LaCroix you can handle.
Some meals provided
$10 towards lunch is provided Monday thru Thursday
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
We offer $500 annually for continuing education.
Continuing education available during work hours
Online course subscriptions available

Additional Perks + Benefits

We operate as a flat organization where everyone is responsible to self-manage and take ownership of their work. We are humble, hardworking, honest and fun. And we regularly debate office pets, take turns DJing and find time to celebrate our wins as a company.

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