About Us

FourKites, Inc. is a fast-growing technology startup providing the next generation software platform for shippers and freight brokers to streamline their operations. Our connected devices platform is the most advanced in the industry. We have Fortune 100 shippers and Transport Topics Top 25 Freight Brokers as our customers. We love what we do, and we love the impact we have already driven for the clients we work with. We believe in empowering our employees to be the absolute best they can be, and we aren’t afraid to have a little fun in the process. We’re funded by a great group of investors who care about our company and our team’s success.

Your Role

You’ll create and manage outbound marketing campaigns and assist with the creation and management of other marketing campaigns and materials: print, digital, social media, email, events & more. One of your main goals will be sending qualified leads to our sales team.

You’ll become an industry expert, learning about shippers, brokers, and carriers in order to better communicate with them and understand their pain points. You’ll analyze and measure our campaigns in order to make them more successful, resulting in generating sales leads. You’ll be an event manager at conferences and trade shows. You’ll wow prospects with your design and creative abilities.

Responsibilities:

• Create and manage outbound marketing campaigns to qualify leads for sales.
  
• Create and edit copy, images, videos, infographics, and other content for outbound marketing campaigns.
• Assist with creating content website and other campaigns
• Creating and editing print materials: flyers, handouts, banners
• Analyzing and updating SEO, SEM, & PPC campaigns
• Posting on and monitoring social media
• Planning & managing events: trade show booths, conferences, networking events.
• Managing vendors & travel bookings
• Researching and contributing to presentations, white papers, and blogs
• Monitoring & analyzing Google Analytics & other digital marketing dashboards
• Communicating & strategizing with team members
• Creating marketing materials as needed by prospects & team members
• Completing projects as assigned

About You:

You love variety and can manage multiple tasks at the same time. You can jump from a call to an excel spreadsheet to a cloud CRM with ease, and execute flawlessly in each thing you do.

• You are obsessively organized, detail-oriented, and driven.
• You thrive in fast-paced environments and are comfortable with ambiguity and lack of structure
• Entrepreneurial spirit - you make things happen and proactively step up when you recognize an opportunity
• Intelligent with strong verbal and written communication skills
• Superior organization skills and attention to detail
• Comfortable talking to a wide variety of people, including senior leadership
• Insatiable curiosity - you love learning new things

Requirements

• Bachelor’s degree from an accredited university and 2 years of web design experience
• Proficient in MS Office, Google Apps, Google Analytics, Adobe Creative Suite (or similar design software)
• Experience in SaaS marketing or other tech startups a plus