Job Description
The Commercial Banking Digital Marketing team is hiring a Marketing Automation Specialist to join and focus on the Commercial Real Estate (CRE) book of work. As a Marketing Automation- Senior Associate, in Commercial Banking, you will play a key role in conceptualizing, building, launching and optimizing successful marketing automation programs within Salesforce Marketing Cloud. We're seeking a professional with hands-on experience in Salesforce, specifically with campaign creation, execution, and translating business objectives into successful multi-channel programs.
Job Responsibilities:
- Create and execute the strategy for CRE business using data-driven strategic approach to design multi-step, dynamic engagement using Salesforce Marketing Cloud
- Build email templates, manage email preferences and enforce data hygiene
- Troubleshoot and resolve issues between platforms and their integration points
- Experience translating business needs to drive E2E marketing campaigns from inception to completion with analysis
- Serve as subject matter expert and project manager for Commercial Real Estate email initiatives
- Experience with lead scoring, email templates, nurture programs, preference management and data hygiene
- Serve as strategic partner for marketing automation programs; Collaborate with key stakeholders in tech, sales, marketing and business development to conceptualize campaign strategy, requirements, and design
- Manage integrated marketing campaigns across email
- Continually monitor and improve programs by reporting on KPIs and share results with key stakeholders on opportunities to improve and scale campaigns
- Ensure compliance with regulatory requirements and controls such as CAN-SPAM, CASL, GDPR, etc.
- Partner with analytics and MarTech teams to optimize campaign segmentation and personalization
- Complete daily tasks using team's project collaboration system; partner closely with content and other digital marketing colleagues to build campaign assets
Required Qualifications, Capabilities and Skills:
- Bachelor's degree in marketing, advertising, or a related discipline
- 4-6 years' work experience in a digital marketing function
- 4-6 years' work experience with Saas CRM and marketing automation tools, especially Salesforce Marketing Cloud
- Strong project management skills
- Up-to-date on international regulations as it relates to email communication
- Proven experience documenting strategy in a compelling manner and executing the associated plan
- Demonstrated knowledge of digital marketing strategies and tactics
- Ability to work in a highly regulated, fast-paced, and matrixed environment, and flexibility reprioritize depending on business needs
- Proactively collaborate with cross functional teams
- Excellent listening, strategic thinking, and problem-solving skills
- Superior written and verbal communication skills with a strong attention to detail
- Technical skills needed: Database management, CSS, basic HTML, marketing automation, Excel, PowerPoint, project management and collaboration tools
Preferred Qualifications, Capabilities and Skills:
- Marketing automation certification preferred
- Prefer Marketing experience in a B2B environment
About Us
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
About the Team
Commercial Banking is focused on helping our clients succeed and making a positive difference in our communities. We provide credit and financing, treasury and payment services, international banking and real estate services to clients including corporations, municipalities, institutions, real estate investors and owners, and non-profit organizations.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.
