Join us as we empower the world to work out, creating healthier lives together.
About the Opportunity:
Our Marketing Specialist will work as part of our Segment Development Marketing team to support the development of integrated marketing campaigns tailored to the needs of each customer segment (e.g. health clubs, multi-unit housing, corporate, athletics, and more). This position will assist in all areas of marketing lead generation partnering closely across the organization and most closely with Sales /Product and other Marketing colleagues.
Our Marketing Specialist will be responsible for:

• Supporting the development of creative briefs for new sales and marketing initiatives, including but not limited to digital sales tools, white papers, videos, case studies, etc.
• Supporting with the development and execution multi-touch demand creation campaigns that leverage both inbound and outbound tactics, including email, content, webinars, database marketing, social media, and more
• Deploying email campaigns using CRM and marketing automation tools, in addition to supporting with template design and on-going performance tracking
• Supporting the creation of marketing automation campaigns that generate leads, nurture customers through the customer journey, and create a connection with our customers
• Working directly with the dedicated digital team to develop data-driven campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content
• Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests
• Tracking and analyzing campaign effectiveness to determine ROI and go-forward plans, as well as responsible for developing campaign recaps for key stakeholders review
• Supporting the development of sales enablement tools and resources for targeted campaigns and product launches including sales scripts, playbooks, pitch decks, trainings, and more
• Working with marketing counterparts globally to share best-practices, execute effectively, and cohesively
• Maintain up-to-date market knowledge through regular interface with sales team and customers
• Partner with Events colleague to ensure consistent messaging of key product benefits and services to customers across venues; attend and support with set-up and on-site presence of booths at events as needed.
• Staying up-to-date on customer, competitor and industry information and knowledge through the attendance of trade shows, clinics, staff meetings, site-visits, and collaboration
• Assisting with maintenance of the departmental budget including invoice processing, expense tracking, A/R submission and monthly budget reconciliation
• Provide additional support to tasks and/or projects of the Marketing organization as needed

What we're looking for in our Segment Marketing Specialist (requirements & qualifications):

• Required:
• Undergraduate degree in Marketing or related field.
• 1-2 years of relevant marketing experience (experience through coursework and internships will be considered)
• Experience with marketing processes, maintaining brand standards and creative development process
• Preferred, not required, familiarity with e-mail marketing practices and functional understanding of HTML
• Passion for fitness and product familiarity
• Ability to work in a multi-time zone environment, multi-task and manage multiple projects / deadlines simultaneously
• Ability to travel up to 20% of the time, including internationally.
• Proficient in MS Office (Word, Excel, PowerPoint, Project).
• Strong verbal communication, written communication, and presentation skills

Preferred:

• Experience supporting medium sized market segments with over $75M in revenue potential
• Experience working with creative agencies and coordinating marketing activities
• Prior fitness market experience and strong product knowledge, Prior global marketing experience

Want to take the next step in your career?
Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.
Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "@lifefitness.com" or "@indoorcycling.com" domain email addresses or "[email protected]" for U.S. opportunities.
Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.