Media Buyer
Sprout Social is seeking an experienced Media Buyer to manage and grow our paid print, digital and social advertising channels. You have experience in both developing and executing media plans. You are excited to bring your expertise to Sprout’s team, while looking forward to learning from great colleagues. Sprout has a history of strong customer acquisition through digital marketing efforts, and you can’t wait to leave your stamp on that legacy.
Sprout Social is used by more than 17,000 brands around the world. Companies like Zendesk, Hyatt, Tito’s Vodka, Trello, and Evernote rely on Sprout to create stronger relationships with their customers through social media. We have built a team of dedicated and fast-paced marketers (with world-class designers by their side) to continue the growth of the customer base. If you are experienced in digital advertising and media planning/buying and are obsessed with optimizing performance to drive real business value, read further.
Responsibilities
- Manage media plans including budgeting, execution, reporting and optimization
- Analyze web metrics, produce campaign effectiveness reports and recommend optimization strategies to improve performance
- Maintain accurate budget control and flow of media activity
- Assist with content distribution and optimization strategy
- Gather and analyze appropriate research to provide sound, strategic, consumer-insights driven media recommendations
- Establish and foster professional, productive rapport with media/platform vendors
- Track and report advertising performance including reach, frequency and conversions
- Write and test compelling ad copy that converts
- Work closely with design team to create effective ads
- Lead a rigorous testing program for display and social advertising campaigns, including placements, creative, copy and landing pages
- Stay on top of industry standards, new media programs/opportunities and advise on new ways to reach targets
Desired Skills & Experience:
- 3-5 years of media planning/buying experience
- Excellent understanding of media planning, implementation and optimization
- Capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines
- Excellent written and verbal communication skills
- Excellent research skills
- Strong negotiation skills
- Experience with print, display and social advertising and retargeting
- Experience managing PPC accounts, a plus
About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.
Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:
- Insurance and benefit options that are built for both individuals and families, including generous company contributions
- Progressive benefit programs, like our parental leave program and free Divvy bike memberships
- High-quality and well-maintained equipment - your computer will never prevent you from doing your best
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop
- Solid programs in some of the staples: transportation, disability and life insurance
- Wellness initiatives to ensure both health and financial well-being of our team
- Breakfast and lunch options onsite, and more healthy snack options and beverages than you can imagine
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members