Senior Email Marketing Specialist
Who We Are: Vivid Seats is the fastest-growing online marketplace for sports, theatre, and concert tickets. We are dedicated to providing our customers with the best ticket buying experience in the industry. We offer the perks, culture, and opportunity of an entrepreneurial start-up, supported by the scale, stability, and resources of over a decade of profitable growth.
At Vivid Seats, you won't ever be a sub or sitting on the bench — we'll give you the opportunity to carry the ball or grab the mic starting day one.
If you enjoy continually looking for ways to make an impact on your team, organization, and industry, we’d like to hear from you
Job description:
Vivid Seats is seeking resourceful, inquisitive, and innovative candidates for the role of Senior Email Marketing Specialist. As a key part of our cutting-edge Email Marketing and Customer Relationship team, the Senior Email Marketing Specialist will be involved in every step of our email campaigns--serving as our fans' guide to the best upcoming shows and sports match-ups.
This role will drive the day-to-day promotional email sends for the team and acquire deep knowledge of the wide range of facets important to managing a best-in-class email marketing program. The ideal candidate will be tech-savvy and demonstrate wit in writing and a keen eye for email layout and design. Quick learners who are comfortable working independently and with a team in a fast-paced, yet supportive entrepreneurial environment will thrive.
Responsibilities:
- Creative:
- Write engaging and compelling email subject lines and body copy
- Create visually rich email content on a wide range of topics in sports, concerts, and theater
- Discover new ways to engage past buyers and nurture customer loyalty
- Technical:
- Utilize ExactTarget and other email marketing technologies to send large numbers of emails to subscribers on a daily basis
- Design and code emails using HTML
- Program automated campaigns and find ways to create one-to-one email sends on a large scale
- Use SQL within ExactTarget to create and modify segments for sending
- Analytical:
- Compile and review past email metrics for insights into ways to improve future performance
- Test and optimize campaigns to improve the email program
Desired Skills and Experience:
- 3+ years of experience working with commercial email campaigns and driving sales, ideally using ExactTarget or a similar email service provider
- Proficiency with Dreamweaver HTML editing software
- Competence with relational databases, SQL, and marketing database architecture
- Enthusiasm and skill in problem-solving and adapting to new technologies and processes
- Strong verbal and written communication skills with a creative, concise, and pithy writing style
- A resourceful and detail-oriented personality with the ability to multitask and prioritize projects independently
- Bachelor's degree in marketing or related field
What We Offer:
Vivid Seats offers competitive compensation levels, substantial individual and team-based bonus opportunities, and a variety of workplace perks. Specifically, staff has access to discounted event tickets, frequent in-office catered meals, monthly happy hours, team outings, subsidized healthy meal and snack programs, and summer sports leagues. Standard benefits are also offered including medical/dental/vision/life insurance, paid maternity and paternity leave, 401(k) plan with employer match, flexible hours and paid time off, and transit plan discounts.
Vivid Seats is an equal opportunity employer. Vivid Seats prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetic information.