SEO Specialist
SpotHero is looking for a self-starting and driven SEO Specialist who is interested in search engine optimization, inbound marketing and content marketing. You will immediately play a integral role in strategic planning and execution of acquiring new SpotHero users through great writing and creative SEO from search result to revenue.
Who we are: SpotHero is a rapidly growing tech company that’s making life easier for the daily driver. Drivers across the nation use the SpotHero mobile app or website to reserve discounted parking on-the-go or in advance.
What will you do?
- Create SpotHero’s SEO roadmap, identifying growth opportunities, and working with marketing to drive execution.
- Write and manage the creation of organic content assets from start to finish (including blog posts, long-form articles, and research studies).
- Improve organic and referral traffic conversion rates using A/B testing.
- Set quantitative goals using previous performance metrics, competitive research, and online trends and do everything you can to meet them.
- Manage and optimize corporate website and external microsites.
- Monitor performance metrics to understand organic search performance across categories and versus competitors.
- Partner with other stakeholders to develop link building programs.
- Act as an SEO evangelist by effectively communicating opportunities and risks across all parts of the organization.
You are:
- Analytical. Your strong organization skills lend to creative and effective problem solving.
- Inquisitive. You are innovative, resourceful, and naturally curious. You ask the right questions and are constantly looking for ways to improve upon things.
- Data-driven. Your attention to detail is unparalleled. You are obsessive about measurement & data and can easily synthesize lots of data into one summary report.
- Tenacious. You are naturally curious and hungry to find “Game Changers” that move the needle; you embrace the unknown.
- Efficient. You have the ability to be highly strategic while getting things done quickly.
Pre-Requisites:
- 2-4 years of SEO experience (preferably at a startup or small team)
- 2-4 years of creating website/blog content
- Experience building inbound organic search traffic and improving rankings
- Functional experience with Google Analytics & Google webmaster tools
- Knowledge of on-site technical issues impacting SEO: titles, meta tags, page elements, semantic markup, robots.txt, canonical links, crosslinking, duplicate / unique content, sitemaps, doorway pages, 301 redirects, etc.
- Strong analytical skills and not afraid to dig into the data to make decisions
- Understand HTML & CSS
What we are offering:
- Career game changer – A truly unique experience to work for a fast growing startup in a role with unlimited potential for growth.
- Excellent benefits – We cover 90% of Medical Premiums, 50% of Dental & Vision Premiums, and offer company sponsored Life Insurance.
- Flexible PTO policy, generous parental leave, and great work/life balance – We value and support each individual team member.
- Fun perks like snacks, catered lunches, happy hours, wellness programs, and SpotHero swag.
- Annual parking stipend (duh – we're a parking company!).
- The opportunity to collaborate with fun, innovative, and passionate people in a casual, yet highly productive atmosphere.
- A workplace recognized as the Startup of the Year by Built in Chicago, a Top Workplace by Chicago Tribune, and one of Chicago’s Best Places to Work for Women Under 35 by Crain’s Chicago Business.