Strategic Content Creator
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ActiveCampaign is a quickly growing SAAS company. We’ve built an integrated marketing & sales platform for companies of all sizes. We are known for being the easiest to use solution on the market and offering the best customer support experience.
We are looking for a strategic content creator with a passion for writing. You will be working in the Education Department to create educational yet persuasive content for our visitors. Your ability to take very technical processes and communicate them effectively through writing will go a long way. Your strategic creation of content will help educate and engage prospective customers and add to larger conversations about small business marketing in the digital era.
WHAT YOUR DAY COULD CONSIST OF- Work with, plan, and create strategic content with our Director of Education
- Create, manage, and maintain an editorial calendar for cross departmental collaboration
- Brainstorming visual and copy ideas with members in both education and marketing
- Oversee content published on the blog and make sure it is aligned with overall content strategy
- Familiarize yourself (and stay in tune with) with the product, target audience and competitor activities in the market
- Work with multiple departments to develop new and better content formats to reach new audiences
- Be able to take written content and revise and polish it for publication
- MUST HAVE: Experience working with a variety of email marketing platforms
- MUST HAVE: A strong interest in the marketing technology space
- MUST HAVE: A deep passion for creating content in multiple forms
- An understanding of content marketing and social media
- Work well in a team environment
- Ability to proactively manage the balance of speed, iteration, and perfection
- 3-5 + years of professional copy writing and strategic content creation
- Strong understanding of SEO best practices
- Experience developing curriculum based content
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