Senior Marketing Specialist
About This Role
Discover. A brighter future.
With us, you'll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it - we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.
Come build your future, while being the reason millions of people find a brighter financial future with Discover.
Job Description
Job Summary:
Responsible for leading execution of digital content development and marketing across Discover website(s), email, and/or text and push channels. Initiates and manages the media calendar and all content updates and content strategy, ensuring effectiveness, to drive brand and product awareness, and engagement, as well as corresponding analytics, including targeting, creative execution, promotional testing, and program reporting.
Responsibilities
- Develops and implements digital content and corresponding digital marketing and content marketing plans.
- Designs, writes and creates marketing assets and manage all facets of execution needed for marketing. Provides digital content and campaign reporting.
- Partners on other Marketing Projects and collaborates with all business units on content and marketing efforts as assigned, ensuring effective collaboration on enterprise-wide website and email content initiatives. Includes creative development, legal and compliance review, and budget management.
- Advises manager and internal business partners how to simplify campaigns to ensure great customer experience.
- Manages campaign milestones and ensures on-time delivery
- Develops and maintains marketing and promotion plans. Establishes and maintains relationships with vendors to ensure increase in brand and product awareness, traffic, and engagement
- Stays abreast of digital content and marketing industry trends and makes recommendations for content strategy to market Collections programs and offers and drive payments most effectively.
- Establishes, and adheres to, strong controls to ensure accuracy of creative assets, business requirements, and functionality of campaigns before, during, and post campaign launch.
- As needed, research the root cause of customer complaints or customer impacting events (EPROBS) and develop solutions to deliver an error free customer experience.
Qualifications You'll Need
The Basics
- Bachelor's Degree in Marketing
- 2+ years of experience in Marketing Campaign execution
- 4+ years of experience in Digital Marketing, Communications, Content Strategy
Bonus Points If You Have
- 4+ years of experience in Marketing, Digital projects, Product Management, Campaign Management, Product Owner, User Experience, or related field
- A strong sense of operational efficiency to support the logistics needed to produce complex marketing campaigns
- Desire to grow campaign capabilities and enhance existing communications
- Exceptional attention to detail and strong organizational skills
- Strong project management skills with the ability to manage multiple campaign timelines
What are you waiting for? Apply today!
#SH1
What are you waiting for? Apply today!
All Discover employees place our customers at the very center of our work. To deliver on our promises to our customers, each of us contribute every day to a culture that values compliance and risk management.
The same way we treat our employees is how we treat all applicants - with respect. Discover Financial Services is an equal opportunity employer (EEO is the law) . We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.