Associate Director (SEM)

| Chicago, IL, USA
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About Us:

At Accelerated Digital Media, our digital success hinges on both nimbleness and experience. ADM combines the deep industry knowledge of a legacy agency with the flexibility and audacity of a startup. We're seeking a talented and results-driven SEM Associate Director to join our team of marketing experts. If you're passionate about digital marketing, love optimizing campaigns, and are ready to take your SEM skills to the next level, this is the role for you.

Job Summary: 

As the Associate Director of SEM, you will be responsible for providing strategic leadership and oversight of all search engine marketing initiatives. You will collaborate with innovative & transformative digital health and e-commerce clients, senior management, and cross-functional teams to develop and execute SEM strategies that drive website traffic, conversions, and ROI. Your role involves managing a team of Senior SEM Account Managers and Account Managers, optimizing campaigns, and staying ahead of industry trends.


Benefits:

Why Join Accelerated Digital Media:

  • We offer a competitive salary and performance-based bonuses.
  • We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
  • We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
  • We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
  • 90% company sponsorship for health, dental, and vision
  • 401K with employer match program through Human Interest
  • Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
  • We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities

How to Apply:

If you're ready to take your SEM career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Requirements

Responsibilities:

Strategic Leadership:

  • Develop and communicate the overall SEM strategy, including goals and objectives internally and externally (as needed).
  • Collaborate with clients or senior management to align SEM efforts with broader marketing and business objectives.
  • Stay updated on industry trends, algorithm changes, and emerging technologies to maintain a competitive edge.
  • Develop a robust testing roadmap with your team and ensure continuous evolution of client’s SEM programs.
  • Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter.

Team Management:

  • Lead and mentor a team of SEM Account Managers & Sr Account Managers, including setting clear performance objectives and providing guidance.
  • Oversee campaign planning, execution, and optimization efforts.
  • Ensure team members are well-equipped to deliver exceptional results.

Client Collaboration:

  • Build and maintain strong client relationships.
  • Collaborate with clients to understand their business goals, target audience, and competitive landscape.
  • Present strategic recommendations, campaign performance insights, and progress reports to clients.

Campaign Strategy and Planning:

  • Develop comprehensive SEM strategies, including budget allocation, keyword targeting, and campaign structure.
  • Oversee the creation of ad copy and landing pages optimized for conversions.
  • Implement advanced bidding and targeting strategies.

Performance Analysis and Optimization:

  • Monitor campaign performance using analytics tools and other data sources.
  • Analyze data to identify opportunities for optimization and improvement.
  • Implement A/B testing, ad group restructuring, and other advanced optimization techniques.

Budget Management:

  • Manage budgets for SEM campaigns, ensuring efficient allocation and adherence to financial goals.
  • Provide recommendations for budget adjustments based on campaign performance.

Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
  • Extensive experience (typically 7+ years) in SEM and digital marketing.
  • Proven track record of successfully managing large-scale SEM campaigns.
  • Strong leadership and team management skills.
  • Exceptional analytical skills and proficiency in data analysis tools.
  • Excellent communication, presentation, and negotiation skills.
  • In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends.
  • Experience working with a diverse range of clients and industries.

Additional Information:

  • This role may involve occasional travel to meet with clients or attend industry events.
  • Adaptability to changing client needs, evolving search engine advertising platforms, and industry dynamics is crucial.

An Associate Director of SEM plays a pivotal role in shaping the search engine marketing strategies of Accelerated Digital Media and our clients. This role requires a combination of strategic thinking, leadership, team management, and a deep understanding of SEM best practices.

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Technology we use

  • Product
  • Sales & Marketing
  • People Operations
    • Google AnalyticsAnalytics
    • Google Ads, Ads editorAnalytics
    • Facebook AdsAnalytics
    • G suiteAnalytics
    • CanvaDesign
    • PhotoshopDesign
    • Google DriveManagement
    • Google DocsManagement
    • Monday.comManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • gmailEmail
    • Google HangoutsCollaboration
    • SlackCollaboration
    • Monday.comProject Management

What are Accelerated Digital Media Perks + Benefits

Accelerated Digital Media Benefits Overview

As a digital marketing agency, our people have built our business. We take great pride in our people and prioritize employee health, happiness, and security.

Perks and Benefits include:
90% Employer coverage of Health, Vision, Dental, Life
401K Match Plan
Mandated use of vacation days with no cap on the number of days
Stocked kitchen
Company lunch
Team off-sites

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Mean gender pay gap below 10%
Hiring practices that promote diversity
In the spring of 2021, ADM engaged a recruiting firm with a common understanding that diversity and inclusion will benefit our organization as we continue to innovate and excel in our industry.
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
Covered 90%
Vision insurance
Covered 90%
Health insurance
Covered 90%
Life insurance
Covered 90%
Mental health benefits
Covered in health insurance
Financial & Retirement
401(K)
401(K) matching
ADM matches 100% of employee contributions up to 10% of their compensation.
Company equity
ADM offers an equity package to senior team members.
Performance bonus
ADM compensates our team with performance bonuses as well as an additional bonus for company performance.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
ADM hosts group lunch orders for those working in the office.
Free snacks and drinks
Snacks, drinks, coffee.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Paid industry certifications

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