Position Title: Brand Manager, QSR
Position Type: Regular - Full-Time
Position Location: Oakbrook Terrace
Grade: Grade 06
Requisition ID: 29332
SUMMARY:
Reporting to the Senior Brand Manager, this individual will manage and support the US QSR Potato portfolio. The Brand Manager will act as a strategic partner with Sales, Customer Marketing, Innovation, and other functional groups with the goal of growing our US QSR share. The ideal candidate will have strong analytical and financial acumen, dynamic communication skills, and a passion for food. The ability to create and present inspiring brand propositions through storytelling. Responsibilities include P&L management, Performance Monitoring, Data Analysis, Demand Forecasting, Launch Planning, Sales Tool Development, and Budget Ownership.
ESSENTIAL DUTIES & RESPONSIBILITIES:• Act as category expert understanding the industry, the market, the customer, and the competition • Manage daily portfolio activities for US McCain private label portfolio• Prepare business analysis and reporting utilizing internal and external data (e.g. NPD,Datassentials, Technomic) • You own your business, identify/assess portfolio risks, and set strategies in the annual plan for long-term growth• Commercialize portfolio renovation and innovation (pricing, targets, branding, volume commitments, etc.) • Forge relationships with Sales to provide key input to impact Go-to-Market strategies and plans • Initiate and/or approve packaging (graphics, materials, size, etc.)• Lead and manage cross-functional project teams with internal and external key stakeholders• Work with Demand Planning to prepare monthly SKU forecasts and participate in consensus activities • Act as a key leader on the Brand Marketing team and partner with Integrated Marketing, Customer Marketing, and external agencies to align our media/communications and promotions in support of the brand strategy• Manage the budget/marketing spending• Demonstrate leadership capabilities by contributing to coaching and development of the portfolio ABM
MINIMUM QUALIFICATIONS:
To perform this position successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Required Education, Knowledge, Skills & Abilities:• Bachelor's or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred) • A self-starter that can find a business opportunity, create compelling business strategy, and explore it entrepreneurially. • Understanding of key business fundamentals and P&L management• Ability to influence the organization with fact-based evidence and salesmanship • Strong financial and strategic acumen, analytical abilities, communication skills, and decisiveness • Project management skills and the ability to prioritize and multitask against several complex projects at a time • Ability to partner consumer/customer research with industry trends to generate business insights • Computer proficiency in Excel (e.g. pivot tables), PowerPoint (e.g. storytelling skills) and Word
Required Length & Type of Experience:• Minimum 3-5 years of Marketing, Brand or Category Management experience, preferably experience either with a leading Consumer Packaged Food company or in a B2B industry. • Food or Foodservice Marketing experience a plus
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
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Job Family: Marketing
Division: NA Potato
Department: Mktg Foodservice Potato Core n Everyday Fav
Location(s): US - United States of America : Illinois : Oakbrook Terrace
Company: McCain Foods USA, Inc.