Content Marketing Associate

Sorry, this job was removed at 10:54 p.m. (CST) on Tuesday, Aug 13, 2024
Chicago, IL
3-5 Years Experience
Digital Media • Marketing Tech
UPshow is a Chicago-based B2B SaaS company that businesses drive ROI through their TVs.
The Role

EverPass Media is redefining the role of TVs in businesses by blending exclusive top-tier sports and entertainment with unmatched marketing innovation. With a focus on premium content like NFL Sunday Ticket, smart promotions, and seamless partnerships, we offer a cloud-based platform that combines ease of use with advanced functionality and reliability. We're empowering business owners to control their content like never before, ensuring their screens are more than just TVs—they're key to engaging, entertaining, and understanding their customers to help drive business results. We are poised to leverage our strong leadership, innovative technology, and strategic partnerships to become the go-to destination for on-premise entertainment and marketing

About the role: 

EverPass is seeking a dynamic and motivated Content Marketing Associate to join our team. The ideal candidate will be responsible for driving content creation and product marketing initiatives to support our sales efforts, enhance brand visibility, and drive customer engagement. This role requires a creative thinker with a passion for storytelling, exceptional writing skills, and a strong understanding of digital marketing strategies. 


Responsibilities: 

  • Develop and execute content marketing strategies to support sales enablement initiatives, including creating compelling sales collateral, presentations, and case studies. 
  • Write engaging and informative blog posts, articles, and website content to drive organic traffic and enhance brand awareness. 
  • Own and manage the company’s website, ensuring content is up-to-date, relevant, and optimized. 
  • Take ownership of social media channels, creating and curating content to engage with our audience and drive community growth. 
  • Collaborate cross-functionally to develop product marketing material, including product messaging, feature updates, and release notes. 
  • Utilize marketing SaaS tools to execute email marketing campaigns, track performance metrics, and optimize conversion rates. 
  • Stay updated on industry trends, competitive landscape, and best practices in content and product marketing to drive continuous improvement and innovation. 


What we require from you:

  • Bachelor’s Degree in Marketing, Communications, or a related field
  • Minimum of 3 years experience in content marketing, product marketing, or a related role. 
  • Must have B2B SaaS experience. 
  • Proven track record of creating high-quality content across various formats, including blog posts, articles, social media posts, and sales collateral. 
  • Strong understanding of digital marketing principles, SEO best practices, and analytics tools. 
  • Proficiency in marketing tools such as Hubspot, Webflow, Canva, Microsoft Office, Google Workspace, or similar platforms. 
  • Excellent written and verbal communication skills, with an eye for detail and accuracy. 
  • Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment. 
  • A proactive and results-driven attitude, with a passion for driving business growth and customer engagement. 

**This is a hybrid position. Candidates must be available to be in person in our Chicago office at a minimum of one day per week. 

About EverPass: 

EverPass Media is a comprehensive media platform dedicated to commercial businesses, that aggregates, distributes and enables streaming of live sports and entertainment content, and offers a wide array of consumer engagement and performance marketing tools for bars, restaurants, hotels and other commercial venues. Launched initially as the exclusive distributor of NFL Sunday Ticket to commercial establishments in the United States, EverPass partners with rightsholders, distribution partners and business owners to unlock greater access to premium live events and drive business growth. EverPass was founded in 2023 in partnership with RedBird Capital Partners and 32 Equity, the strategic investment arm of the National Football League. TKO Group Holdings, parent company of UFC and WWE, joined as an investor in 2024.


Benefits and Perks: 

  • Competitive Compensation 
  • Medical, dental, vision, life, and short-term disability insurance
  • Professional Development Programs
  • Access to senior management and mentoring opportunities
  • Employee Recognition Program
  • Unlimited PTO
  • Paid Parental Leave
  • Mental Health and Recharge Days 
  • 401k Match
  • Pre-tax Transportation
  • Employee Assistance Program
  • Type of work: Hybrid
  • Virtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours


The Company
Chicago, IL
70 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

UPshow, the leading in-venue entertainment and marketing platform, is the first and only provider of white-labeled, digital interactive networks for retail and hospitality brands to engage customers and employees directly from their mobile devices.

UPshow’s technology makes it simple for large brands to build and launch engaging and promotional experiences on thousands of in-venue TV screens creating a revolutionary in-venue network that drives customer and employee behaviors at the point of action.

UPshow gives our customers the ability to control what actually goes up on their screens by allowing them to program hyper-local, brand-relevant content such as sports, news, e-gaming, sports odds/betting, viral videos, pay-per-view content, RSS feeds, social media, and interactive games.

We help increase the number of new customers, the check size of their current customers, and the frequency in which customers come back and visit. With over 500 entertainment channels, UPshow is actively growing its content library with the most prolific rights owners.

UPshow also provides a centralized cloud-based content management system that gives retailers complete control on how they program the experiences and offers on these networks, including by day-part, by region, venue, and even down to the individual screen, all done remotely. Retailers can run fleets of A/B tests and use UPshow capabilities to measure and optimize user behaviors. Retailers choose from available templates and content in UPshow’s library and create their own offers and marketing messages to display in harmony with entertaining content.

UPshow's customers include hospitality, fitness, entertainment, and healthcare venues such as Burger King, Buffalo Wild Wings, Anytime Fitness, Dave and Busters, Chick-fil-A, MD Now, UFC Gyms, Dunkin Donuts, Sky Zones, and ATI Physical among others. Its network spans more than 25,000 screens in venues around the world and is doubling in size every year.

As examples, Buffalo Wild Wings uses UPshow to operate their own BWW-branded “OT Channel”. Burger King uses UPshow to operate the BK-branded “KingBoard”. UPshow technology allows brands to create integrated TV-to-mobile activation experiences that drive new behaviors and commerce inside of their venues. The platform’s analytics display and measure the usage and ROI of all the content and interactive offers on these retailer-owned networks.

Why Work With Us

We believe that when our employees thrive our business thrives. At UPshow, we promote an atmosphere of positivity and collaboration with an emphasis on work-life balance and creative problem-solving. Team members are encouraged to embrace authenticity and leadership at any level in the organization. Enthusiastic applicants are welcomed!

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