The Role:
Photography & Video production aficionado-always a producer, connector of people, master organizer, schedule & paperwork maven, occasionally a photographer / editor. Passionate about bringing photo & video productions into reality, through execution & final deliverables.
The Creative Producer is a hands-on role that works throughout the entire process-once a concept has been approved by Brand and Compliance-from production planning into reality. They are highly detailed with experience with various scales of production.
They are visionary connectors who know how to build & execute a production into full realization. This process involves everything from production logistics, vendor & talent, sourcing, managing budgets, ensuring paperwork is tight, and ensuring final deliverables are delivered on-time and on-brief. They will serve as a critical member of the Creative team, working closely with the Senior Creative Director, Brand and Retail Marketing teams as well as the internal design team.
Responsibilities:

• Take approved creative concepts from approval to completion, utilizing existing resources or introducing new vendor options as needed; take full responsibility for management and direction of any engaged vendors, freelancers, contractors, etc.
• Ensure each project's output meet technical requirements (file formats, final sizes, clipping paths, etc.) for delivery across multiple channels (e.g. print & digital channels)
• Ensure project objectives are successfully met through effective collaboration with leadership, internal, cross-divisional, and external partners as projects require
  • Assist in ensuring brand consistency across multiple assets, work with multiple identities concurrently
• Ensure state guidelines and all compliance requirements are being met.
• Organize and maintain online directory cataloging all content for final delivery & easy future reference; establish within the online directory each project's documentation: development process, provided reference documents and all related paperwork (contracts, insurance, waivers, storyboards, etc.)
• Manage multiple projects and work with multiple disciplines at once.
• Manage internal production and editing requests (e.g. town halls, event reels) either by handling directly or delegating to and directing freelance editors.
• Willing to travel for relevant projects.

Qualifications:

• Bachelor's degree, preferred
• Minimum of 5+ years of experience in Photo & Video production, either within an advertising or design agency, firm, a production company, or an internal creative marketing team
• Delivers fully realized photo/video productions to various provided specs for both print and digital channels; strong attention to detail & accuracy with a willingness to adapt to existing workflows, while also contributing suggestions for improvements
• Expertise in Final Cut, After Effects and other editing suites as needed; proficiency in all Microsoft software; project management software & cloud/non-cloud-based storage systems
• Have a strong portfolio demonstrating a passion for thoroughly executed productions regardless of budget; experience producing for consumer goods, retail, and regulated industries preferred
• Highly motivated, self-directed, innovative and able to work independently and within teams with keen judgement, common sense, and resourcefulness
• Excellent interpersonal communication (written & verbal) and time-management skills
• Strong project management & organizational skills; ability to prioritize & manage the execution of multiple projects across multiple brands
• Performs independently within a team environment under minimal daily supervision, receiving guidance from manager/supervisor about the work that needs to be completed
• Possesses a high level of critical thinking, continuously open to constructive, developmental feedback
• Interacts regularly with Senior Creative Director, internal design team, Brand & Retail Marketing teams, and other cross-functional teams as needed for completion of assigned projects.

Additional Requirements:

• Ability to work collaboratively with multi-functional core teams and strong personalities
• Adapts and thrives in a demanding, fast-paced environment
• Extremely strong attention to detail but comfort with ambiguity
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
• Must have a solid understanding and/or come to master Cannabis compliance rules and regulations set forth by each State
• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry