Alliant Credit Union

We set the standard for simple and rewarding digital banking.

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PR & Content Strategist

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Start a Rewarding Career with Alliant
What will your day look like?
You will be responsible for leading the strategic implementation of Alliant's PR and content programs, and informing our content strategy, with direction from the Manager, Member Activation. The incumbent will lead public relations and content activities,

Ensuring strategic alignment with business goals
Building and maintaining relationships with key publications and influencers
Identifying and coordinating proactive PR opportunities
Identifying and coaching thought leaders in the organization
Creating content experiences based on research, data, personas and product/member journeys
Developing blog editorial calendar and blog SEO strategy
Managing the day-to-day relationship with external PR firms
Informing and implementing social media and content strategy
Reporting on the performance of PR and social media efforts

Daily duties involve;

Managing the relationship with Alliant's PR firm
Fielding media requests
Coordinating with internal SMEs
Managing social media interactions and campaigns
Writing and reviewing content for web, blog, mobile, and emails
Supporting influencer-outreach efforts
Executing promotions
Protecting and promoting the brand online

The incumbent will also be responsible for project management activities, as assigned. The Strategist must be passionate about public relations, content, writing, and digital, and have a keen understanding of Alliant's value proposition in the marketplace. Resources to do the job require the ability to use data and strategic thinking to pivot PR and content activities based on business goals and identify innovative opportunities to elevate the brand position.
Responsibilities
Do you see yourself doing this?
Public Relations Strategy & Implementation

Identify proactive PR opportunities
Write press releases, secure bylines and speaking engagements, and develop new story angles
Conduct story mining exercises, alone and with the help of the 3 rd party agency
Manage relationship with 3 rd party PR firmDevelops and execute a strategic plan for media outreach at conferences, events
Create influencer strategies to help broaden reach of messaging to targeted audiences
Coordinate and coach internal SMEs to respond to media inquiries
Conduct media training as needed
Report on performance of PR initiatives and advise on pivots to strategy
Create content for award submissions and media pitches
Maintain relationships with contacts at key publications and cultivate new strategic relationships
Maintain Alliant listings on all third-party websites and monitor online chatter and sites to protect the brand
Serve as backup Alliant media spokesperson

Content Strategy & Implementation

Implement the online content marketing and social media strategy for every phase of the credit union member's lifecycle
Develop a persona-focused communication channel strategy
Edit content to ensure alignment with brand and SEO strategy
Identify areas of opportunity to improve content so that it more closely aligns with brand strategy
Track and respond to real-time online conversations, and report on online reputation management for the brand and specific campaigns
Write optimized (SEO) original content, leveraging internal subject matter experts, and curate content that will add value to current and future members
Develop digital campaigns, including items such as blog posts, social media ads, help menu/content for online apps, etc.
Responsible for maintaining and growing existing credit union social networks, including Twitter, LinkedIn, YouTube, Instagram, and Facebook, in terms of reach, influence and engagement
Work collaboratively with internal stakeholders and marketing communications team to produce and implement digital campaigns
Develop B2B and B2C social media paid campaign recommendations that leverages our owned media
Advise Acquisition team and external agency regarding social media best practices as it relates to the alignment with the Marketing strategy
Develop social media guidelines for Alliant product teams
Identify influencers online, including bloggers, journalists and member brand ambassadors, and manage outreach to them
Champion the interactive channel as a key strategic and tactical component of overall business and marketing plans

Digital Measurement & Project Management

Author and maintain project schedules, campaign briefs, statements of work, and cost estimates with input from team members as needed
Draft monthly social media metrics report with focus on actionable insights
Prioritize projects to align with business objectives, market needs, and resource allocation
Craft reports for Marketing, Product Managers and Member Engagement Team, among others
Set effective benchmarks for measuring the impact of PR, social media and content programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Monitor trends and best practices in digital communications and tools
Assist with training and education of employees on digital media

Adhere to and ensures compliance of all business transactions with policy and process of the Bank Secrecy Act. Ensure compliance with all applicable state and federal laws, company procedures and policies. Maintain integrity and ethics in all actions and conversations with or regarding credit union members and their accounts; complies with Privacy Act directives.
Qualifications
What makes you a great fit?
You'll be a great fit if in addition to the completion of a Bachelor's degree in in English, Communications, Marketing, Journalism, or related, and you have:

A minimum of five years of marketing communication, public relations, social media and/or digital marketing experience or blogging/online journalism
Strong, proven writing skills
Demonstrated ability to write concise, engaging and informative copy and know the difference between what makes a good blog post versus what makes a good tweet
Strong project management, organizational and planning skills with a solid track record of successfully developing projects from start to completion
Experience developing content and communication strategies
Expert knowledge of social networking sites, blogs, mobile applications and online video required
Must be proactive, have the ability to work independently, and take the initiative to stay abreast of digital and social communication trends, tools, and best practices
Proficiency in Microsoft Office Suite, required
Experience with Google Analytics, social media monitoring and management tools as well as content management systems, HTML, and SEO, required
General interest and daily use of existing and new web technologies is a must

When you're happy, we're happy!
As a thank you for joining our team, you'll benefit from:

Competitive medical, dental, and free vision benefits
Competitive compensation plan
Contributions towards gym memberships
Generous PTO and banking holidays off

Still not convinced?
For more details you can also visit our Glassdoor and LinkedIn profiles.

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Calli Cardillo

Director, Technical Strategy & Portfolio Management

PUTTING PEOPLE FIRST

Propelling product forward through teamwork

Cardillo oversees enterprise execution for digital products at Alliant. To this end, her team has been rapidly growing and building out new processes and changes to products designed to enhance customer experience. She credits her team with being her number one asset in approaching these goals. “Happiness in teams leads to top output,” Cardillo said. To encourage a happy and healthy team environment, they align on individual development plans. Employees are encouraged to join ERGs, explore their strengths and pursue training and certification programs.

I feel genuinely supported by the team I work with. It is so rewarding to celebrate successes as a team when you can directly see and feel the impact from how hard everyone is working.

Crystal Luna

Director, Banking Operations

EMPOWERING EMPLOYEES

Inviting contributors to take the lead

Since joining Alliant in 2006, Luna has experienced the company’s focus on professional development first hand, advancing through several roles into a senior leadership position. “My approach to leadership has always been to take my team along for the ride,” Luna said, noting that she celebrates the successes of direct reports that move into managerial positions. As the founder of EMPOWER, Alliant’s Black professionals ERG, Luna is committed to creating leadership opportunities for a diverse workforce and ensuring the company is an equitable and inclusive place that elevates its employees.

I take a supportive role and allow my team members to take the lead. This showcases their talents to others in the organization and gives them the confidence to take on bigger roles and responsibilities.

Sean Briscoe

Director, Credit Product Strategy & Analytics

PRODUCING FINANCIAL WELLBEING

Developing tech in service of people

Briscoe was initially excited to join Alliant for two reasons: its forward-thinking digital-first approach to lending and its commitment to serving members as a nonprofit organization. His team recently set its sights on improving Alliant’s flagship Visa Cashback Signature Card, working with product, marketing, compliance and technology teams to enhance member experience. “We continue to find new opportunities for growth and new ways to serve our members,” Briscoe said. “The team at Alliant is engaged, energized, self-motivated and always member-focused.”

Everything I do helps improve the financial lives of our members, and each one of my ideas is heard and taken seriously.

What are Alliant Credit Union Perks + Benefits

Alliant Credit Union Benefits Overview

Alliant constantly works on improving its Employee Value Proposition. Our Human Capital Group team seeks ongoing employee feedback to continue to raise the bar on employee-focused benefits, making updates to the existing and adding new benefits every year.

Culture

Volunteer in local community

Alliant offers 8 hours of paid volunteer time benefit for all employees.

Partners with nonprofits

To execute on our mission of Bridging the Digital Divide, Alliant has partnered with PCs for People, Connected Nation, DiGiTunity and the National Digital Inclusion Alliance.

Open door policy

OKR operational model

Team based strategic planning

Flexible work schedule

Alliant provides employees with a flexible work schedule that includes Flexible start and end times.

Remote work program

Since the pandemic began, all non-essential job functions have been remote 100%.

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Highly diverse management team

Mandated unconscious bias training

Alliant provides our leaders and employees with unconscious bias, psychological safety and inclusive mindset training.

Diversity manifesto

Diversity employee resource groups

Alliant supports employee resource groups. At this time, employees created INCLUDE, a women's resource group and ALL, an LGBTQ+ employee resource group, and EMPOWER black employees' resource group.

Hiring practices that promote diversity

At Alliant, we ensure that we have a diverse candidate slate for every role for which we hire and that our interview panels are also diverse.

Health Insurance + Wellness

Flexible Spending Account (FSA)

Alliant employees can contribute up to $2,750 annually to their Health Care FSA and $5,000 to their dependent care FSA.

Disability insurance

Company provides Short Term Disability benefit payable for up to 13 weeks as well as Long Term Disability insurance that covers 66.67% of your monthly earnings up to $10,000 monthly maximum payout.

Dental insurance

Preventive services covered at 100%, Basic services covered at 80%; Major restorative services covered at 50%; Orthodontics covered at 50%

Vision insurance

Alliant offers free vision benefits to its employees and their dependents. The vision benefits plan covers 100% for annual eye exams after a $10 copay and $150 for glasses and contacts.

Health insurance

Alliant provides a choice of two medical plans. If you elect a medical plan, you are automatically enrolled in an HSA where Alliant contributes funds to help you pay for your out-of-pocket expenses.

Life insurance

Basic Life insurance and Accidental Death & Dismemberment is equal to 1 times an employee's annual salary. Employees can also purchase Voluntary Life insurance for themselves and their dependents.

Pet insurance

Our pet insurance policy covers up to %90 of out of pocket expenses.

Wellness programs

With Alliant's wellness reimbursement program, each employee receives up to $35 per month (non-cumulative) to spend on wellness activities and discounted wellness services through ThrivePass.

Mental health benefits

Alliant employees get free access to ComPsych, Calm and myStrength apps and services.

Financial & Retirement

401(K)

Alliant offers a 401(k) plan administered through Fidelity where employees can contribute up to 60% of eligible compensation to the annual IRS limit.

401(K) matching

We match 100% of contributions up to the first 5% of an employee's annual gross pay. eligible salary. You will be 100% vested in these contributions right away.

Performance bonus

In the last years, Alliant’s bonus payouts were above 100%.

Charitable contribution matching

The Alliant Credit Union Foundation also matches employee donations made to non-religious, non-political 501(c)(3) organizations up to a total of $1,000 per person per calendar year.

Child Care & Parental Leave

Generous parental leave

We provide up to 6 weeks of parental leave for the primary and secondary caretakers.

Family medical leave

Employees who have been with the company for 12 months are eligible for up to 26 weeks of family medical leave.

Vacation + Time Off

Unlimited vacation policy

Generous PTO

Our employees receive between 21 and 31 days per year of paid time off based on years of service. Alliant also offers a Flexible Time Off (unlimited time off) policy for Sr. Managers and above.

Paid volunteer time

Our employees receive 8 hours per year of paid volunteer time.

Paid holidays

Office Perks

Commuter benefits

Employees can withhold up to $280 per month pre-tax for transit expenses and up to $280 per month pre-tax for parking expenses.

Company-sponsored outings

Alliant hosts between 4 and 6 major employee events in a year, including the Annual Volleyball Tournament, annual summer party and employee appreciation day celebration.

Free snacks and drinks

Currently, Alliant offers free snacks, free hot beverages and bottled water during the day, free lunch/food events on occasion and bi-weekly free fruit.

Some meals provided

Fitness stipend

Alliant reimburses its employees up to $35 per month for gym, health and fitness services and activities.

Professional Development

Job training & conferences

Alliant offers employees professional development opportunities like Annual individual budget for training, onsite training courses and the ability to attend job-related conferences and seminars.

Tuition reimbursement

We offer up to $5,250 annually for continuing education through our tuition reimbursement benefit.

Lunch and learns

Alliant hosts lunch and learn and hour with the leader meetings once per quarter, giving our employees to hear from our executive and senior leadership teams.

Promote from within

Continuing education stipend

We offer up to $5,250 annually for continuing education through our tuition reimbursement benefit.

Online course subscriptions available

Customized development tracks

Paid industry certifications

Additional Perks + Benefits

Alliant constantly works on improving its Employee Value Proposition. Currently, Alliant offers free snacks, free hot beverages and bottled water, free lunch/food events on occasion, personal concierge service, on-site package/mailing service, massage therapy, discounted ticket sales, car wash, dry cleaning, convenience store, vehicle maintenance, banking and a gym at our headquarters location.

Our company works hard to create a work environment that allows our employees to maintain a healthy work/life balance. We encourage our employees to take advantage of flexible hours and offer an option to work remotely. Alliant also offers a very generous PTO package, which starts new employees with 21 PTO days annualized in their first year of employment.

The well-being of our employees and their families translates to productivity and commitment to their jobs. That is why we constantly work on launching new benefits that will help them find the best medical care at the lowest cost and get the help they need with convenience and without unnecessary stress.

View full list of perks + benefits

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