About Us
At GoGuardian, we're helping shape the future of digital learning by providing educators, students, and schools with tools to create engaging and equitable learning environments. Together, we build innovative solutions to empower students, deliver insights, and encourage experimentation. With employees around the globe, we're committed to building a culture of inclusivity, curiosity, and courage. GoGuardian's growth is fast and ever-evolving, and our teams are growing along with it - always ready to experiment and learn.
Our Culture
We're here for the cause, but also for the culture. We celebrate our successes and wins together, and make time to appreciate our teammates every day. Take a peek into your future at GoGuardian: our Slack channels include #gardenclub, #boardgametime, #bookrecs, and #petphotos. There's always something fun going on, including concerts, classes, book clubs, and more! From virtual trivia to local meet-ups, Guardians are always finding ways to connect.
While this job posting uses "El Segundo, CA" as the location, please note this role is currently being recruited for remote work or reporting to headquarters if within commuting distance.
The Team
We're looking for a Senior Copywriter to join our brand and creative team in GoGuardian's marketing organization. In this role, you will collaborate with other members across the company to understand objectives, needs, and constraints while creating creative and thoughtful content solutions in support of business KPIs. You will be involved in shaping written content for multiple brands in GoGuardian's collection of learning tools, always with an eye for customer-centric communication that meets project objectives. You will collaborate with team leadership to assess the performance of content efforts and optimize to meet goals.
The Team
The ideal candidate will have a deep understanding of brand-driven content strategy, excellent writing skills, and a deep understanding of how to communicate in ways that meet the unique needs of educators.
Candidates should also be able to initiate and lead work from a brief with clear business and communication goals, involving the consistent exercise of discretion and judgment. You should excel at working in a fast-paced, constantly evolving environment with a positive, action-oriented approach to team collaboration. Content strategy and copywriting experience in a marketing setting is required for this role.
What You'll Do

• Plan and execute content and editorial initiatives in partnership with teams across the company, aligning with the rhythms of a K-12 school year and how that relates to business objectives and priorities.
• Shape messaging through an empathetic lens that motivates our audiences to action and makes them feel seen, heard, and supported.
• Manage external contributors for owned and sponsored content opportunities.
• Review written work and provide feedback to copywriters to ensure content is technically sound and in alignment with brand voice and tone, communication goals, audience interests, and communicates a strong CTA.
• Review content performance and offer suggestions for improvement to meet project and business goals.
• Recommends improvement opportunities to policies and established procedures that positively impact the organization.

Who You Are

• BA/BS degree or equivalent work experience.
• 5+ years professional experience as a Copywriter, at least 2-3 of those years focused specifically in Marketing and/or content strategy.
• An exceptional writer and communicator, with a thorough understanding of brand voice and tone.
• Have a thoughtful, empathetic, and inclusive approach to communication and content development.
• Highly organized with the ability to work collaboratively in a fast-paced environment.
• Have the confidence to work closely with and advise other members of the organization as it relates to content strategy and copywriting.
• Have a solid understanding of educational terms & principles used by the team.
• Have a desire to be a part of an inclusive, purpose-driven brand or organization, and demonstrate a willingness to learn in areas of cultural inclusion and justice.
• Demonstrate self-awareness and is receptive to feedback from others.
• Have experience working with contributors and writers to shape contributed work and edit submissions.
• Have experience collaborating with marketing strategists to assess content performance and optimizing to meet project and business goals.
• Strongly wishes to help teachers and students, and aligns type & quality of work to this goal.
• Have a high level of urgency and adaptability when priorities shift.
• Recommend improvement opportunities to policies and established procedures that positively impact the organization.
• Are able to work with minimal direction and have a proven ability to guide others when needed.
• Can not only receive feedback well, but provide constructive criticism to other writers and content producers.

What We Offer

• A varied and challenging role in a multinational and highly innovative company
• A robust benefits package including health insurance, 401(k) retirement savings plan with company match, employee stock option plan, paid parental leave, 13 paid company holidays, and much more
• Development and further training opportunities for shaping and realizing your career goals
• Exceptional colleagues with a passion for EdTech

GoGuardian is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. GoGuardian does not discriminate against employees, applicants, interns or volunteers on the basis of race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, pregnancy, marital status, sex, age, sexual orientation, military and veteran status, registered domestic partner status, genetic information, gender, gender identity, gender expression, or any other characteristic protected by applicable law.
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