Vice President, Content & Brand

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Who We Are

Elevate K-12 is changing the way classrooms work through live, online, real-time instruction to K-12 schools.  Our two main focuses are to give students the best quality instructors and get them ready for the world of the future and to give instructors, especially women, work opportunities, irrespective of zip codes. We are the new way to classroom!

What We Offer 

  • Competitive Compensation Offering
  • Unlimited PTO & 12 Company Paid Holidays 
  • Strong High-Performance Based Culture with High Growth Potential
  • Team Focused Culture – Team Events, Outings, Happy Hours & Recognition
  •  Full Benefits – Medical, Dental & Vision / 401k Plan
  • Our Team of Elevaters are: Problem Solvers, Passionate, Motivated, Thirsty for Knowledge & Mission Driven

What You Will Be Doing – Vice President, Content & Brand

We are seeking a Vice President, Content & Brand to build, scale and lead our marketing team and strategy.  We sell an experience and this role will find creative ways to bring that experience to the world and our users that are US K-12 schools and districts through content strategy and brand development. This role will be strategic and hands-on. We are growing at over 100% CAGR YoY and our brand needs are evolving and need to evolve at the same pace. The strategy needs to touch the demand side - schools and districts and also the supply side- Online K-12 teachers. Will be responsible for planning, developing and executing the overall company's content & brand strategy.  Will manage creation and production of online and offline marketing content.  Will leverage data to understand all conversions and  ROI for all marketing efforts.  If you love creating high-quality and engaging content and drive business success with it, we want you to join our team.

We have an incredible mission, team and brand at Elevate K-12, and we’re getting better everyday. We have achieved an extraordinary product/market fit and have entered an exponential growth stage of the company. If all of this sounds exciting to you – We want to hear from you!

  • Build a “World Class” marketing team and company brand to take Elevate K-12 to the next level
  • Plans, develops and executes the overall Elevate K-12 content & brand strategy
  • Brings bold ideas to enhance customer experiences & engagement, product marketing and thought leadership to generate leads & accelerate growth
  • Collaborates with lead generation team on efforts to increase inbound leads and engagement through sales funnel
  • Utilizes insights to understand target audience to create content strategies and experiences that increase brand affinity & engagement
  • End-to-end responsibility for all content published, ensuring it is differentiated and resonates with various target audience
  • Leads development and execution of content calendar and production, ensuring all content is always on brand, in real time, high quality and within budget
  • Manages through ambiguity, establishes processes and structure to ensure team operates effectively & efficiently
  • Utilizes data to monitor and track effectiveness of all activities/campaigns & tracks conversions & ROI 
  • Manages and scales our social media presence to increase audience, ensure engagement and community management 
  • Develops and executes ongoing brand strategies & campaigns to ensure we are always “on brand” 
  • Identifies and  manage partnerships with external vendors
  • Creates and executes on all marketing strategies & objectives 
  • Manages partner agency for PR 
  • Create latest format of content for all types of social media
  • Manage partner agency for content co-creation to increase lead generation and improve conversion of leads to closed won

Who You Are - Vice President, Content & Brand

  • 5+ years of content, brand & marketing experience in a B2B environment
  • 3+ years of successful leadership experience
  • Ability to work on high growth, pressure environment
  • Extreme curiosity - for learning and everything!
  • Track record of success developing strong content & brand strategy 
  • Passion & solid understanding of brand and how it increases company value, 
  • Ability to track & monitor data to ensure ROI of all strategies & campaigns
  • Strong social media knowledge, presence & experience - Strong digital knowledge & presence 
  • Strong communication & presentation skills
  • Ability to thrive in a fast paced, high growth environment 
  • Strong project management skills & ability to prioritize 

Why join our story

Elevate K-12 is tasked with an important mission: change the way K-12 classrooms and teaching work. Our organization is a radically open-minded company that is scaling fast. We are a team focused on high performance, dynamism and embodying a collaborative culture at all levels. Our teammates are able to have open, honest discussions that drive us toward our mission. Elevate K-12 is in a stage of hyper growth that will continue to open up new challenges and opportunities for our team. 

We are an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, color, religion, gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, national origin, ancestry, age, military or veteran status, physical or mental disability, medical condition, pregnancy, marital status, genetic information, or any other characteristic protected by applicable law.  If you need assistance or an accommodation during the application process because of a disability, it is available upon request.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

We are located in downtown Chicago's Loop district, close to numerous CTA and Metra train stations and bus routes

An Insider's view of Elevate K-12

Picture of Phil

What’s the vibe like in the office?

Success in the Partnership Associate function is fostered through teamwork and collaboration. People who excel on our team understand the importance of working together, leveraging each other's strengths, and actively participating in a supportive environment. We believe in continuous improvement and successful team members embody a growth mindset.
Picture of Phil

Phil

Senior Partnership Manager

What does your typical day look like?

No two days are ever the same - that’s why I came to Elevate. There is so much that goes into the administration of things like HR Technology, benefits, compliance, and payroll. Each day quite honestly is pushing the boundaries of my creativity and knowledge. Part of my joy in working at a start-up is no task is too small for me and my team.

Tif

Director of People
Picture of Alex

How does the company support your career growth?

Elevate K12 has allowed me to shift my career from the public sector to the private sector with patience and support. I was in education for 16 years but was able to expand my sales career from SDR to AE in a single year. The company is filled with supportive leaders and team members who are willing to help you grow daily.
Picture of Alex

Alex

Partnerships Manager
Picture of Cindy

How do your team's ideas influence the company's direction?

Our team of customer success managers are the eyes and ears in our schools. The insights they gain from customers while testing new ideas is key in driving improvements to technology and changes in processes which ultimately influence the direction we go as a business.
Picture of Cindy

Cindy

SVP of Operations

What’s the vibe like in the office?

The Regional Operations team is a fast-paced, high energy, collaborative work environment. Our team has amazingly talented people and decisions have to be made quickly. We work with various schools and students across the US, we wear multiple hats and are always in constant communication with each other to ensure every program is successful.

Ashley

Regional Operations Director

What are Elevate K-12 Perks + Benefits

Elevate K-12 Benefits Overview

Elevate K-12 provides competitive benefits plans for employees!

Culture
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Diversity
Hiring practices that promote diversity
Health Insurance + Wellness
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Performance bonus
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development
Lunch and learns
Promote from within
Personal development training

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