Client Analyst (Remote Optional)
ABOUT THE TEAM
The Client Analytics team is the external face of Basis Technologies' analytics team. The team has a passion for analytics, performing in-depth analysis, and is viewed as experts when it comes to data strategy. As trusted advisors to both our internal teams and clients, our time is split between diving deep into rows of data to derive insights and educating our clients on KPIs, tools and evolving analytical methodologies. Among our supportive team network, you can often find us showing off the latest custom analysis, newest analytical methodology or custom code that makes us proud.
WAYS YOU’LL CONTRIBUTE
The Client Analyst will be assigned to key accounts across the country where they will function as the day-to-day contact for all Data & Analytics requests. This role is responsible for working with internal teams and clients to align on objectives/KPI’s and make recommendations for campaign optimization while keeping an eye on campaign performance and client retention. The Client Analyst will report to the Manager, Client Analytics and will collaborate with the members of Centro’s National Client & Media services team to formulate and present custom analyses, derive insights and monitor performance for our clients. You will contribute by:
- Being the day-to-day point of contact for assigned client accounts
- Aligning campaign objectives/KPIs with client business goals, developing performance measurement plans and recommending campaign optimization
- Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
- Delivering actionable insights and analyses that tell the performance story of the campaign, focusing on campaign success
- Recommending data collection strategies for your assigned set of clients, with the help of your manager
- Partnering with Client and Media Services, Search, and Social team members to develop forward-looking campaigns based on historical performance insights
- Presenting optimization recommendations and insights to both client and internal audiences
- Educating Client & Media Services teams on Basis Technologies solutions related to analytics such as attribution, data management, consumer journey, etc.
WHAT YOU BRING TO THE TABLE
- 1-2+ years digital media experience, especially in media measurement departments
- Strong independent thinking and problem-solving abilities
- Natural presenter and communicator, ability to translate technical data concepts to non-data teams
- General understanding of SQL, general data strategies & structures
- Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
- Understanding of digital media buying and ad serving landscape
- Strong knowledge of MS Office, especially Excel & PowerPoint
BONUS POINTS
- Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics