Job Description

Reporting to the VP of Marketing, this is a role for a passionate, data-driven, and technically-savvy digital analytics expert that will oversee our digital analytics used to enhance decision making, improve performance and continually enable a data-driven culture. In this role you will apply expertise in digital analytics, including web analytics and A/B testing to ensure continuous improvement and optimization.

Position Responsibilities

• Oversee all aspects of the company’s digital analytics efforts
• Validate and troubleshoot tagging & tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders
• Work with internal teams in support of tagging needs for paid advertising, testing (Wasabi), Pardot, etc.
• Tracking, assessing and reporting customer user journeys to determine strongest path to conversion and purchase, to develop actionable insights/actions and testing strategies to increase traffic and increase conversions
• Analyze performance of digital assets, platforms & advertising campaigns
• Create and maintain tagging documentation
• Proactively translate raw data into actionable items and suggest additional analytics methods as needed
• Create and manage technical requirements to engineering in support of all Google tagging
• Manage administration and governance of GA 360
• Oversee tagging implementation and configuration of Google Tag Manager (GTM)
• Managing and prioritizing work effectively to ensure internal deadlines, timetables and approvals are met; and
• Providing regular status reports and briefings to stakeholders and functional leadership teams.
• Staying up to date on analytics industry trends to inform ongoing changes and enhancements

Qualifications

• 5+ years of experience in user-focused digital analytics, reporting and testing;
• Academic background in analytics, statistics, marketing, business, or related field.
• Proven experience establishing effective testing, measurement and reporting programs that deliver insights to business partners enabling them to make informed decisions that increase program effectiveness
• Experience with marketing automation (Pardot, or equivalent) and CRM tools (Salesforce.com, or equivalent); web analytics tools (Google Analytics 360 or equivalent), testing tools (Wasabi, or equivalent) social measurement platforms (Sprout Social, or equivalent); business intelligence platforms (Google Data Studio, Tableau, or equivalent), Tag Management systems (Google Tag Manager or equivalent), organic keyword platforms (Linkdex, or equivalent);
• Experience in statistical modeling and business analysis;
• Experience with web testing and targeting/personalization a plus
• Ability to communicate complex data concepts
• Exceptional written and oral communications skills
• Strong interpersonal skills
• Proven ability to manage complex projects with multiple stakeholders

Benefits:

• Medical, Dental, and Vision insurance
• 401K with match
• Ventra pre-tax transit benefits
• Near public transit - across the street from Clybourn Metra stop!
• Kitchen stocked with snacks & great coffee
• Cold brew coffee & craft beer on tap
• Flexible vacation/Work from home policies
• Casual dress code
• Group outings
• Competitive salary based on level of experience