About Us

A ton of companies boast their unlimited PTO and dog-friendly offices, or maybe these days, discounted streaming sweat sessions. We get that and we love that. But at C.A. Fortune, we’re so much more than just cool perks. We’re committed to investing in our people because ultimately, they are who define us. We welcome diversity, value curiosity, and love uniqueness. We strive to provide a space for individuals to become a better version of themselves each day, not only for themselves, but for their teammates, their clients, and their customers.

At C.A. Fortune, we aspire to maintain our position as the nation’s leading consumer brands agency. We realize how fortunate we are (yes, pun intended?), to offer a comprehensive solution to our clients from sales management, to marketing, all the way down to insights, and e-comm. The beauty of that is not only in our breadth of services to our clients, but what that provides us. And that’s the opportunity for individuals (aka future employees, aka you) to find a perfect fit within our org. If you’re a go-getter, willing to roll-up-your-sleeves, are a creative(ish) thinker, you don’t mind parent jokes, and appreciate feedback loops, then we’re probably, ok certainly, the company you’re looking for.

Position Summary:

The Insights Manager will champion the development and maintenance of the go-to-market analytics designed to support, track, and grow core and new product initiatives for all retailers and channels. They will act as a leader by providing the analytics and insights needed to optimize pricing, promotion, distribution, displays and shelf placement, and lead business review analysis. The position will develop and maintain value-added and actionable category management tools, incorporating customer learning and strategic brand insights that will guide sales and business managers to achieve volume and distribution objectives. This position will perform as if they are an internal consultant and trusted advisor to our sales organization and clients. As a leader, they will help execute strategy through the development of tools, process, and people to drive productivity and effectiveness as well as optimize the full analytics process from data to insightful recommendations and action.

Responsibilities:

• Implement business intelligence strategy aligned with the Insights Pillar vision.
• Drive proficiency in the analytical tools and resources across the team.
• Lead a team of 2-5 insight analysts responsible for client reporting, retailer category reviews, client/retailer performance, etc.
• Development, training, and workload management of insights team.
• Training of analytics and insights across cross-functional groups.
• Implement category management strategy aligned with client KPI’s and gold standard merchandising vision.
• Improve methodology related to reporting, analysis, identifying distribution voids and quantifying opportunity gaps.
• Develop fact-based category reviews, business reviews and selling stories.
  • Analyze and incorporate shopper, distributor, syndicated, and consumer research to develop recommended actions based on fact-based insights
  • Present business reviews to client, clearly articulating trends, and recommendations to optimize strategic planning and selling efforts
  • Develop and deliver account presentations relative to new items, share of shelf, and/or efficient assortment.
• Conduct post-promotional analysis to help sales optimize go-forward promotional planning.
• Evaluate effectiveness of programs and communicate strategy and best practices internally and externally.
• Maintain strong communication links with internal and external partners.

Job Knowledge, Skills, Abilities, Traits:

• Bachelor’s Degree plus 5-7 years CPG industry sales and category management experience (Natural/Specialty/Organic food and/or beverage preferred)
• MUST HAVE: A proven record of leading, developing, and motivating individuals and teams
• MUST HAVE: High level of proficiency in SPINs (Satori), Nielsen and IRI data
• MUST HAVE: In-depth experience in selling story development, category reviews & category management principals
• MUST HAVE: Well-honed analytical and highly advanced Excel & PowerPoint skills
• A proven record of driving efficiency across a team and/or organization
• Advanced communications skills, ability to clearly articulate complex concepts in a concise manner
• A demonstrated competency in multi-tasking and problem-solving with focus on meeting deadlines
• Strong analytical and strategic thinker; can turn self-developed strategies/efficient processes into execution
• Extremely organized and detail-oriented
• Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment

Travel Requirements:  10-20% to present to client

Reporting Structure: Reports to Director, Business Intelligence

Compensation:

• Salary commensurate with level of experience and current market landscape
• Benefits package available: medical, dental, life insurance, 401k
• Additional Options: vision, short term & long-term disability
• Company provided computer