Senior Analyst, Market Research

| Chicago | Remote
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About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.

Due to Covid, G2 is currently operating fully remote until it is safe to return to the office. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 6 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About the Role

G2 is seeking a Senior Market Research Analyst focused on software and technology markets to share in maintaining and curating our real-time taxonomy and the related research that powers our G2 marketplace. Our analysts put buyers first though our work in developing independent and unbiased categorization of B2B software and data-driven thought leadership. 

At a fast paced, hyper growth company like G2, responsibilities, tasks, and projects can evolve rapidly and the ability to adapt is critical. 

We’re looking for someone who understands the importance of data and has the ability to  convert that data into compelling narratives, and reports using their oral and written presentation skills. We remain 100% unbiased in our analyses, combining our technology and industry knowledge with the data/experiences of real software users.

Senior Analysts support their fellow team members in the growth and maintenance of G2’s priority categories. Analysts can expect to learn and contribute across all software markets, with a growing focus on subject matter expertise in a given range of related software markets.


You would be successful if you describe yourself as:

  • Technology industry analyst or market practitioner with well-established subject matter expertise
  • Committed to sharing your expertise and knowledge, helping to build a market profile that supports G2’s authority in B2B software markets.
  • Established market presence through published articles, regular posting cadence, and events.
  • Driven by results from supporting external and internal stakeholders, including clients, prospects, sales and marketing.G2 sales and partnership efforts by shaping market leaders’ opinions.
  • Has a proven passion for the role that technology plays in business, and how it delivers benefits.
  • Life-long learner who is curious, asks questions, and brings new ideas to the table.
  • Self-motivated individual with exceptional writing and verbal skills and an analytical eye to help G2 tell meaningful, data-driven stories and share insights and trends in interesting ways.
  • Detail-oriented and able to maintain organization across multiple task types.

In this role you will:

  • Category Maintenance and Development: Achieve and maintain category integrity in a defined market. This includes conducting research to ensure software products and associated services are properly categorized, as well as staying on top of trends to proactively evolve emerging categories within our taxonomy to the site. Takes ownership over the taxonomy roadmap for their market, initiating projects for improvement.
  • Advisory Influence: G2’s Senior Market Research Analysts are authorities in their given markets. They are the primary internal resource for their categories and work directly with software buyers and vendors in their field. In this role, individuals are responsible for educating buyers about how to best select, implement, utilize, and benefit from business solutions via the categories and content they manage. Supports sales efforts by advising vendors on categorization and overall representation in the marketplace, as well as educating on G2 market trends.
  • Thought Leadership, Writing & Analysis: Produce timely, actionable and original insights for enterprise buyers of technology that help educate and inform them about B2B technology and market trends to improve buying and use decisions. Senior Market Research Analysts are tasked with understanding our unique data and information through both intentional research and direct engagement with software and service buyers. Amplify professional analyst brand by posting on social and professional networks.
  • Collaboration: Collaborate with the rest of the G2 team to develop and deliver new reports, insights and offerings. When relevant, identify themes and trends that expand across multiple markets or industries, engage with fellow analysts around those themes.
  • Vendor relationships: Take a proactive approach to connecting with vendors and coach other team members to do the same. Support Lead Analysts in regular communication with major software vendors in partnership with sales. Independently support sales efforts by advising vendors on categorization and overall representation in the marketplace, as well as informing on G2 market trends and our methodologies.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

  • 3 years of professional experience, including relevant experience to subject matter expertise
  • Experience in specific software categories  as a practitioner, researcher or analyst
  • Strong research and writing skills, with the ability to produce data-driven stories
  • Bachelor’s degree, preferably in a related discipline - or equivalent, relevant work experience
  • Fast, continuous learner who can work independently
  • Flexible and adaptable, willing to take on new challenges
  • Excellent organizational skills and attention to detail
  • Strong and open communicator
  • Proven ability to work on multiple projects simultaneously

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.


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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail

Location

100 S Wacker Dr STE 600, Chicago, IL 60606

What are G2 Perks + Benefits

G2 Benefits Overview

More than a paycheck.
Your place to grow, develop, and give back to your community.

Your life, supported.
Fulfillment starts with stability and support. Excellent benefits. Unlimited PTO. Parental leave (12 weeks). 401(k) matching. Internet, cell phone, and home office stipends.

Your place to grow.
In all aspects of personhood, your growth is our goal. You’ll be supported with reimbursements for continuing education, conferences, and training. When you succeed, G2 succeeds.

Giving back.
At G2, philanthropy is baked into our model. We raise money for a variety of organizations, including the American Cancer Society, New Story, and Girls Who Code, just to name a few.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
G2's health insurance includes a Health Savings Account (HSA), with an annual employer contribution.
Life Insurance
Pet Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. We also provide 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
G2 offers Flexible Fridays!
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
G2 offers employees professional development opportunities like an Annual individual budget for training, Onsite training courses, The ability to attend job-related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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