Company Description
Job Description
The Analytic Consulting Group partners with both internal and external clients, and data providers, leveraging various analytics to drive strategic thought and effective decision making. The Senior Digital Data Analyst is responsible for conducting data analyses using Datorama, Excel and other tools in support of a specific client's digital marketing strategy. Responsible for the analysis, data assembly and optimization recommendations of client's online marketing campaigns and initiatives. Media channels include Paid Search, Display, Social Media, and Email/CRM
Roles & Responsibilities

• Supervise and oversee the import of digital marketing, website and prescription volume data into client's Datorama tool. Validate accuracy of the imported data. Work with data providers to rectify errors/omissions.
• Analyze these data sets and evaluate the effectiveness of the several agencies' marketing campaigns in service of the client's highest-priority pharmaceutical brands. Develop investment recommendations / suggested corrections and other related insights.
• Host high-visibility meetings with senior client personnel and agency campaign managers during which performance data are reviewed and tactic alterations discussed.
• Perform ad hoc analyses to answer questions arising from client presentations.
• Collaborate with stakeholders to enhance, refine and implement campaign data taxonomies which provide the data dimensions necessary for reporting at any relevant level of detail.
• Design (in the Datorama interface) visualizations which explain campaign performance at the correct level of detail and content for each audience.
• Consult with Epsilon India teammates on client deliverables, actively collaborating with them to load-balance tasks effectively across.
• Serve as a primary subject matter expert regarding all data fields used by the client for digital marketing reporting.
• Pull and shape data from client's various Google Analytics properties/views and be accountable for detecting tag malfunctions discovered in the data or via GA alerts.
• Proactively communicate with supervisor regarding workload and the status of assignments
• Remain alert to opportunities to cross-sell client other relevant Epsilon services.
• Prepare basic report content (Word, Excel, PowerPoint) in support of deliverables
• As required, pull data from various web analytics tools and formulate PowerPoint reports on digital media and web analytics performance
• As product websites are redesigned, review KPIs and provide strategic recommendations for ongoing campaign and site improvements.

Minimum Qualifications:

• 3-5 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital.
• Strong analytic and technical thought process and ability to interpret findings.
• Patient and perceptive listener. Effective communicator via both written and spoken word.
• Strong understanding of pulling data from the web analytics tools, ideally Google Analytics
• Advanced user in Excel and PowerPoint: pivot tables, charts, vlookups and dashboard creation. Good at summarizing business performance verbally and via charts.
• A basic understanding of statistical analysis and research methodologies.
• Bachelor's degree required, preferably in a quantitative field such as economics, statistics, mathematics, marketing or psychology.

Desirable Qualifications:

• Datorama (or similar Business Intelligence Interface/Data Warehouse) experience.
• Advanced degree (Master's/PhD) in Statistics, Economics or other quantitative discipline
• Database marketing experience/knowledge
• Pharmaceutical Industry experience.
• Digital Marketing Agency experience.
• SQL, Python, R and/or some understanding of predictive/inferential modeling.

Qualifications
Additional Information
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.
Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry's most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.
Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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