Director-Experience Design at McDonald's Technology

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The Director of Digital Experience Design is responsible for
the team who envisions and designs the omni-channel experience for McDonald’s
digital ecosystem. This includes responsibility for the team who designs and
executes user research and testing, the concepting team who designs and tests
emerging experiences and long tail experience solutions and the product design
team who partners with the product team to design the experience and visual
design for the kiosk, web, app and cross-channel capabilities globally. In this
role, you will partner with the VP of Digital Experience and the Directors of
the Product team to create omni-channel experience visions for both McDonald’s
customers and crew to direct and focus the teams to deliver McDonald’s future
digital experience. In this role, you will partner with Marketing, Operations,
Product, the Market and Technology teams to implement omni-channel experiences
that deliver the convenience, value and fun that McDonald’s is known for that,
in turn, grow digital sales and customer market share.

Key Customers include:

  • Internal: US Market
    Digital Leads, ILM and HG/F Market Digital Leads, Corporate Digital Leads,
    Marketing, Operations, Technology, Crew
  • External: US Franchisees,
    Agencies, outside consulting firms, and 3rd Party Partners

  • 10-15 years’ experience
    delivering omni-channel and / or single channel digital experiences in a
    commerce, retail or QSR environment.
  • Bachelor’s degree within a
    design, innovation or design strategy field required.
  • Experienced in several
    design form factors – web, app and kiosk required.
  • §Demonstrated ability to
    deliver customer value across a portfolio of initiatives.
  • Ability to work at a fast
    pace while managing competing priorities.
  • Strong track record of working within
    innovative, leading edge consumer technology environment.
  • Experience with consumer
    experiences, solutions and systems deployed at large scale.
  • Experience working in a
    global enterprise with matrix structures, while being able to move quickly
    and at the speed of the customer.
  • Conversant with experience
    trends, opportunities, platforms and strategies for brands, and consumer
    facing companies.
  • Experience managing large
    scale design agency relationships
  • Strong customer focus,
    instinct and passion
  • Passion for new
    technologies, consumer needs, behaviors and trends.

In addition to following McDonald’s policies and procedures,
principal accountabilities include, but are not limited to:

  • Partner with VP of digital
    experience and product teams to design omni-channel experience visions
    (responsible for the user experience and visual design portions) and
    competitive experience strategy for all customer and crew touchpoints.
  • Create, govern and evolve
    omni-channel user experience and design frameworks across the crew and
    customer experience ecosystem.
  • Partner with innovation
    teams to create concept prototypes test and stand up new capabilities and
    emerging experiences.
  • Partner with innovation
    teams to drive prioritization of concept testing backlog
  • Direct concept development
    and testing programs with both internal and agency teams.
  • Partner with Product,
    Marketing, Operations, Technology and Agency teams to concept, design and
    deliver experience design (UX, visual design and copy) assets to
    Technology teams to implement across the global product portfolio.
  • Partner with the data
    & intelligence team to understand product performance and develop key
    customer and crew OKRs.
  • Manage Agency relationship
    including direction, oversight of work, administration and budget
  • Direct customer insights
    and user testing programs with both internal and agency teams.
  • Create a relentless user
    and crew centered focus and empathy across the team.
  • Curate a winning culture
    that encourages innovation focused on enhancing the customer experience
    which results in significantly enhanced business performance.
  • Determine strategic priorities
    with Digital Leadership and rigorously prioritize initiatives -
    effectively communicate and gain alignment with leadership
  • Interact and educate
    senior management, owner operators and other key stakeholders on digital
    vision and strategy
  • Establish innovation,
    service and experience design processes to coordinate with key partners in
    the organization
  • Build and lead amazing
    teams; establish motivating stretch objectives for team members that align
    with company objectives; encourage coaching and mentoring, focus on the
    development needs of employees and ensure collaboration and teamwork

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