Director-Experience Design

The Director of Digital Experience Design is responsible for
the team who envisions and designs the omni-channel experience for McDonald’s
digital ecosystem. This includes responsibility for the team who designs and
executes user research and testing, the concepting team who designs and tests
emerging experiences and long tail experience solutions and the product design
team who partners with the product team to design the experience and visual
design for the kiosk, web, app and cross-channel capabilities globally. In this
role, you will partner with the VP of Digital Experience and the Directors of
the Product team to create omni-channel experience visions for both McDonald’s
customers and crew to direct and focus the teams to deliver McDonald’s future
digital experience. In this role, you will partner with Marketing, Operations,
Product, the Market and Technology teams to implement omni-channel experiences
that deliver the convenience, value and fun that McDonald’s is known for that,
in turn, grow digital sales and customer market share.

Key Customers include:

  • Internal: US Market
    Digital Leads, ILM and HG/F Market Digital Leads, Corporate Digital Leads,
    Marketing, Operations, Technology, Crew
  • External: US Franchisees,
    Agencies, outside consulting firms, and 3rd Party Partners

  • 10-15 years’ experience
    delivering omni-channel and / or single channel digital experiences in a
    commerce, retail or QSR environment.
  • Bachelor’s degree within a
    design, innovation or design strategy field required.
  • Experienced in several
    design form factors – web, app and kiosk required.
  • §Demonstrated ability to
    deliver customer value across a portfolio of initiatives.
  • Ability to work at a fast
    pace while managing competing priorities.
  • Strong track record of working within
    innovative, leading edge consumer technology environment.
  • Experience with consumer
    experiences, solutions and systems deployed at large scale.
  • Experience working in a
    global enterprise with matrix structures, while being able to move quickly
    and at the speed of the customer.
  • Conversant with experience
    trends, opportunities, platforms and strategies for brands, and consumer
    facing companies.
  • Experience managing large
    scale design agency relationships
  • Strong customer focus,
    instinct and passion
  • Passion for new
    technologies, consumer needs, behaviors and trends.

In addition to following McDonald’s policies and procedures,
principal accountabilities include, but are not limited to:

  • Partner with VP of digital
    experience and product teams to design omni-channel experience visions
    (responsible for the user experience and visual design portions) and
    competitive experience strategy for all customer and crew touchpoints.
  • Create, govern and evolve
    omni-channel user experience and design frameworks across the crew and
    customer experience ecosystem.
  • Partner with innovation
    teams to create concept prototypes test and stand up new capabilities and
    emerging experiences.
  • Partner with innovation
    teams to drive prioritization of concept testing backlog
  • Direct concept development
    and testing programs with both internal and agency teams.
  • Partner with Product,
    Marketing, Operations, Technology and Agency teams to concept, design and
    deliver experience design (UX, visual design and copy) assets to
    Technology teams to implement across the global product portfolio.
  • Partner with the data
    & intelligence team to understand product performance and develop key
    customer and crew OKRs.
  • Manage Agency relationship
    including direction, oversight of work, administration and budget
  • Direct customer insights
    and user testing programs with both internal and agency teams.
  • Create a relentless user
    and crew centered focus and empathy across the team.
  • Curate a winning culture
    that encourages innovation focused on enhancing the customer experience
    which results in significantly enhanced business performance.
  • Determine strategic priorities
    with Digital Leadership and rigorously prioritize initiatives -
    effectively communicate and gain alignment with leadership
  • Interact and educate
    senior management, owner operators and other key stakeholders on digital
    vision and strategy
  • Establish innovation,
    service and experience design processes to coordinate with key partners in
    the organization
  • Build and lead amazing
    teams; establish motivating stretch objectives for team members that align
    with company objectives; encourage coaching and mentoring, focus on the
    development needs of employees and ensure collaboration and teamwork

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • SwiftLanguages
    • CustomLanguages
    • jQuery UILibraries
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    • CustomLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • ExpressFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
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    • TensorFlowFrameworks
    • CustomFrameworks
    • CassandraDatabases
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    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • RedisDatabases
    • SQLiteDatabases
    • TeradataDatabases
    • CustomDatabases
    • CustomAnalytics
    • CustomDesign
    • Custom Management


In the heart of the West Loop, a vibrant and rapidly growing tech neighborhood. Our new HQ is accessible by all forms of transportation.

An Insider's view of McDonald's Technology

What’s the vibe like in the office?

The entrepreneurial spirit at McDonald’s is noticeable at all levels. People inspire; people are nimble; people are team-driven; people are focused on evolving and improving. When you walk around the space, you can feel the energy that comes from collaboration and problem-solving. I am motivated to push myself every day.


Product Manager, Global Mobile App

What kinds of technical challenges do you and your team face?

We are providing insights and real time event data for decision making and marketing activation at a scale very few other companies can compare to. We are moving from a 1 to many CRM strategy to a 1 to 1 contextual and personalized experience for our customers and are watching our data drive the direction of feature development within McDonald’s.


Sr. Manager, Digital Analytics

What does career growth look like on your team?

Working at a company of this Global scale has stretched my skills like never before. The sheer number and variety of customers using the product I work on every day is both challenging and exhilarating; developing my skillset in a way that would be hard to match elsewhere


Sr. Product Manager, Kiosk

What's the biggest problem your team is solving?

McDonald’s has a few consistent challenges that we’re always solving for - scale and flexibility are critical. Every piece of technology that we build has to be scalable to 30,000+ restaurants! The second challenge is flexibility –we need to provide a consistent and reliable experience, and every restaurant is unique!


Product Capabilities and Innovation

What are McDonald's Technology Perks + Benefits

Volunteer in local community
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
McDonald's provides both short and long term disability benefits at no cost to you.
Dental Benefits
McDonald’s Dental Plans allows you to see the dentist of your choice and provides coverage for preventive, basic, major and orthodontic care at 100%.
Vision Benefits
McDonald's Vision Plan provides eye exam coverage and benefits that reduce your costs for prescription eyewear, contact lenses and laser vision correction.
Health Insurance Benefits
McDonald’s offers medical plan options to help pay for the cost of health care when you need it. During enrollment, you can sign up for the insurance and pick which plan is best for you.
Life Insurance
McDonald’s automatically gives you basic life, dependent life, accidental death and dismemberment (AD&D) and Business Travel Accident Insurance (BTA) at no cost to you.
Onsite Gym
We have an 8000 square foot gym on our 9th floor with best-in-class equipment, classes, personal training, and magnificent views of the city!
Retirement & Stock Options Benefits
401(K) Matching
Once you’re eligible for the company match, McDonald’s will match your contributions with $1 for each $1 you contribute up to a maximum of 6% of your annual pay, up to IRS limits.
Performance Bonus
Match charitable contributions
McDonald’s Matching Gifts Program encourages employee support of not-for-profit organizations. Under this program, McDonald’s gives $1 for every $1 you contribute, up to $5,000 a year.
Child Care & Parental Leave Benefits
Child Care Benefits
McDonald’s has agreements for employee child care discounts to help you with the cost of child care while you work.
Generous Parental Leave
McDonald’s provides four types of Parental Leave, and you may be eligible for one or more of the types of leave listed: Paid Parental Leave, Maternity Leave, Adoption Leave, Unpaid Parental Leave.
Flexible Work Schedule
McDonald's provides employees with a flexible work schedule that includes Summer hours, Core hours, Compressed week, Flexible start and end times.
Family Medical Leave
The Family and Medical Leave Act (FMLA) and certain state laws allow you to take unpaid leave to care for yourself and your qualified family members, as long as you are eligible.
Adoption Assistance
McDonald’s Adoption Assistance Program helps with the costs of adopting a child. The child must be under age 18 and not related to you by blood or marriage.
Vacation & Time Off Benefits
Generous PTO
McDonald's employees receive between 15 and 25 days per year of paid time off based on years of service.
Eligible employees get 40 days of paid sabbatical after their first 10 years of working at McDonald's
Paid Holidays
Paid Sick Days
McDonald's employees receive 100 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Happy Hours
Happy hours are hosted on Thursdays in the summer, and twice a month on Thursdays during the remainder of the year.
McDonald's offers employees paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Continuing Education stipend
Paid industry certifications
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