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Director, Growth Marketing

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Role Description

As the Director of Growth Marketing, with a special focus on Upsell and Cross-Sell Initiatives, you are charged with driving sustainable growth by leveraging our existing customer base and unlocking new avenues for revenue through strategic marketing initiatives. This role demands a blend of analytical prowess, creative thinking, and a deep understanding of customer behavior to design and implement effective growth strategies that span across various channels and touch points.

Responsibilities

  • Growth Strategy Development: Lead the creation and execution of comprehensive growth strategies with a keen focus on upselling and cross-selling opportunities within our existing customer base, while also exploring new channels and methods for customer acquisition and retention.
  • Data-Driven Experimentation: Implement a rigorous testing framework to experiment with different growth hacks and marketing strategies, analyzing their effectiveness and scaling successful tactics.
  • Customer Insights and Segmentation: Utilize deep customer insights to segment the audience effectively and tailor marketing campaigns that resonate with each segment, enhancing the relevance and impact of cross-sell and upsell efforts.
  • Cross-Channel Marketing: Oversee and integrate various marketing channels (email, social media, content, PPC, partnerships) to create a cohesive and seamless customer experience that drives growth.
  • Collaboration and Alignment: Work closely with Product, Sales, and Customer Success teams to ensure that growth strategies are aligned with product offerings, sales goals, and customer success metrics.
  • Performance Analysis: Continuously measure and report on the performance of growth initiatives against ROI and key performance metrics, adjusting strategies as needed to ensure optimal results.
  • Leadership and Team Building: Lead and expand the growth marketing team, fostering an environment of innovation, agility, and continuous improvement.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 8+ years of experience in growth marketing with a proven track record of successfully implementing upsell and cross-sell strategies, as well as customer acquisition and retention programs (lifecycle marketing).
  • Strong analytical skills and experience with data analysis tools and metrics to inform marketing strategies and decisions.
  • Proficiency in managing multiple marketing channels and understanding the nuances and best practices for each.
  • Excellent leadership qualities, with the ability to inspire and motivate a team towards achieving ambitious growth targets.
  • Innovative mindset, with an eye for identifying and pursuing new growth opportunities in a dynamic market landscape.
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What are Dropbox Perks + Benefits

Dropbox Benefits Overview

We’re proud to offer benefits that help all Dropboxers take care of their holistic selves, so they can keep flowing at work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
At Dropbox, this is called 'Recharge'
Paid holidays
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In order to be successful in our Virtual First environment we needed to make changes that would allow employees to have more control over both where and how they work. Therefore, we embrace “non-linear workdays” with defined core collaboration hours that overlap across time zones. Beyond that, we encourage employees to design their own schedules to balance collaboration with needs for individual focus. We’ve also moved from “all day syncs” to an “async by default” culture, reserving meetings for discussion, debate, and decision-making, and handling all other work in our deep focus hours.

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