Growth Marketing Manager

| Chicago, IL, USA | Remote
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About Sittercity

Sittercity, a Bright Horizons company, is a technology platform working to reimagine the child care industry. Finding, hiring and managing high-quality, trustworthy and enriching child care has never been simple, for parents or caregivers. We want to change that. At Sittercity, you can imagine and create solutions that will revolutionize a multi-billion industry and bring relief to parents and care providers alike.

The Opportunity

Our high-performance marketing team is seeking an ambitious, analytical and highly organized Growth Marketing Manager who will manage our paid social channels, strategic planning, reporting, and campaign organization. This role will also focus on helping Sittercity expand our top of funnel presence by strategically testing into new growth marketing channels. 

Key Responsibilities

  • Day-to-day management and execution of new customer campaigns through paid social channels.
  • Develop and implement campaign optimizations to improve CVRs, and drive more revenue for Sittercity.
  • Discover platforms and tools that can help find new customers, improve performance, and generate ongoing revenue. 
  • Participate in the creative development process for paid social and landing pages, such as writing briefs, and guiding creation.
  • Coordinate a consistent feedback loop of creative insights to the broader team.
  • Consistently incorporate test learnings into campaigns; track learnings over time to maintain continuous optimization.
  • Find new ways to reach customers through sophisticated targeting and creative executions. 

Qualifications

  • 4-6 years of paid media experience, preferably working with B2C brands which rely heavily on paid advertising to drive new customer acquisition.
  • Comfortable with managing marketing budgets across multiple channels while optimizing toward blended CAC targets.
  • Meta (Facebook) Certification not required, but strongly encouraged.
  • Direct experience with standing up new channels and proving ROI for those channels.
  • Entrepreneurial & proactive spirit; strong revenue orientation.
  • Understands a new approach to branding - not cookie cutter creatives and solutions.
  • Strategic, tactical, creative, and motivated, with strong attention to detail.
  • Strong data skills including analyzing, visualizing, and extracting insights.
  • Strong written and verbal communication – able to articulate what you’re seeing in the data, and what our plan is to optimize our performance.

Why you should join us

We offer an innovative and fun environment that rewards passionate and curious individuals. You will have an opportunity to influence our product and technology in an entrepreneurial environment with enterprise backing that has a huge impact on the childcare industry. 

Benefits and perks:

  • Support for flexible and remote working environments
  • Company events, social outings and volunteer opportunities
  • Open personal time off policy
  • Great benefits package, including; health, dental, vision, disability, life, 401(k)

Sittercity is committed to hiring a diverse workforce. We consider all applicants for employment without regard to race, color, sex, sexual orientation, gender identity, religion, age, national origin, disability, veteran status, or any other basis as prohibited by federal, state or local law. Sittercity participates in E-Verify and background checks all employees.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • RabbitMQ Languages
    • GraphQLFrameworks
    • Ruby on RailsFrameworks
    • Vue.jsFrameworks
    • RxSwiftFrameworks
    • ElasticsearchDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google CloudServices
    • CanvaDesign
    • FigmaDesign
    • ZeplinDesign
    • AirfocusDesign
    • UserZoomGODesign
    • ClubhouseManagement
    • WordpressCMS
    • BrazeCRM
    • GSuiteEmail

Location

231 S LaSalle Street, Chicago , IL 60604

An Insider's view of Sittercity

How does your team reward individual success?

Our shoutout channel is probably the most joyful corner of our Slack. Our team is constantly going above and beyond, and it’s a space to celebrate those individual wins. It’s also a reminder of all the awesome work done by those outside of who I typically work with!

Josh

Senior Product Designer

What projects are you most excited about?

While we have a lot of exciting projects happening, one in particular I am very excited about is a new product offering. We worked on a lightweight MVP earlier this year and are now iterating on another version. While it helps solve a problem for our users, it also improves our technology with a new way of building GraphQL API's.

Mike

Director of Engineering

How does the company support your career growth?

Sittercity has allowed me to take on different projects and claim ownership in order to grow. They've supported my career decisions, like moving from operations to customer success. Every project I do matters and contributes to our overall success. Not only has Sittercity helped my career growth, they've helped me grow outside of work as well.

Justine

Trust and Safety Team Lead

What are Sittercity Perks + Benefits

Culture
Volunteer in local community
We volunteer with several local organizations that align with our work; a few are Cradles to Crayons, UCAN Chicago, and Connections for Abused Women and their Children (CAWC)
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
All employees are required to attend Unconscious Bias training through our parent company, Bright Horizons.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Childcare benefits
Being apart of Bright Horizons we are able to offer many benefits relating to child care. All employees are eligible for a 50% daycare discount, back- up child/elder, and free Sittercity membership.
Generous parental leave
We offer 12 weeks of 100% paid gender neutral parental leave following birth, adoption, or fostering of a child.
Family medical leave
Adoption Assistance
Adoption Assistance - reimbursement of up to $2,500 for the adoption expenses for each child that you adopt.
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
We are passionate about supporting both virtual and in-person events (when possible). This ranges from company picnics, happy hours, and karaoke nights to virtual Drag Bingo, trivia, and game nights!
Free snacks and drinks
Some meals provided
Every Wednesday, Sittercity sponsors your lunch with a $20 Grubhub credit.
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
We have monthly Lunch & Learns that are open to everyone on the team. They range from bringing in an expert in the field to showcasing some of our team's awesome talent and expertise.
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

What highlights our perks and culture at Sittercity is that we have a genuine interest in our team on a holistic level. Whether through their development at Sittercity or interests outside of work, we make sure to support them through it all. Taking time for a few classes? Awesome, we'll make sure to support the need for some extra time. Do you have to take the kids to their dance recital or karate lessons? That is so cool (but, really, let us know if we can come and cheer on your kiddos). In need of a mental health day? Absolutely take the time that you need! This is a judgment-free zone. Your Sittercity Team will be ready to support and cheer you on so you can come to work as the best version of yourself, bringing your strongest work and passion to the team.

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