All Campus partners with traditional, not-for-profit universities to market and recruit students for online programs. We are looking for a Digital Media Intern to support the day-to-day management and optimization of our digital media campaigns. Our ideal candidate is tech-savvy, analytical and motivated to learn about digital media.

We expect the intern to become proficient managing paid search, display, and social campaigns on Google, Bing, Facebook and other cost per client networks. The intern should attain Google AdWords certification by the end of the internship.

This internship is a paid, 25+ hour a week position for up to 6 months, with flexibility in scheduling due to class schedules or other needs.

Duties and Responsibilities

• Conduct keyword research
• Restructure campaigns
• Update and write new ad copy to facilitate ad copy testing
• Measure performance across relevant systems – media platforms, Google Analytics, in-house analytics tools
• Optimize bids based on ROI
• Analyze data and use bid management tools to optimize campaigns for performance success
• Launch campaigns for new clients
• Help prepare reports and presentations on performance, trends and opportunities for internal stakeholders
• Update daily and weekly reports on conversion and campaign performance

Experience and Requirements

• Marketing, advertising, math or statistics major or related
• Detail oriented with excellent writing and analytical skills
• Strong computer skills and High proficiency in Excel and PowerPoint
• Skill in working independently and as part of a team