Dropbox
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Marketing Automation Manager

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Employer Provided Salary: 178,900-242,100 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Role Description

As a Marketing Automation Manager working on the Dash Growth team, you will play a crucial role in designing, implementing, and optimizing our Email strategies. This role requires a blend of analytical thinking, technical skills, and creativity to deliver successful programs at scale. With a focus on cross-sell and engagement, you will develop the foundations for our email marketing efforts and have a direct impact on our Growth objectives.

Responsibilities

  • Email Strategy Development: Partner with the Growth teams to create the strategy for email with a focus on cross-sell and engagement of users from within our existing Dropbox customer base.
  • Design and Delivery: Lead the execution of building high-performing emails and prompts by partnering with agencies and using internal marketing automation systems.
  • Data-Driven Experimentation: Develop a pipeline of experiments to implement a rigorous testing framework that allows us to rapidly learn and operationalize wins.
  • Performance Analysis: Monitor and analyze campaign performance, providing insights and recommendations for continuous improvements.
  • Customer Insights and Segmentation: Utilize deep customer insights to segment the audience effectively and tailor marketing campaigns that resonate with each segment.
  • Collaboration and Alignment: Work closely with Product and Channel owners to create learning feedback loop and ensure that strategies are aligned.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, Computer Science or a related field
  • 6–10 years of experience in marketing automation with a proven track record of successfully implementing email programs that drive growth
  • Strong analytical skills with proficiency in SQL to effectively measure results and inform marketing strategies and decisions
  • Experienced at running A/B tests to rapidly experiment, operationalize, and optimize
  • Deep understanding of industry standards and best practices for email marketing
  • Excellent teamwork skills, with the ability to partner with key stakeholders in achieving collaborative goals
  • Innovative mindset, with an eye for identifying and pursuing new growth opportunities in a dynamic market landscape
Preferred Qualifications
  • Experience with other Marketing Automation channels such as Prompts or Push Notifications a plus
  • Experience using Marketing Automation and Experimentation tools such as Iterable and GrowthBook
  • Experience working in Tech/SaaS companies

Total Rewards

US Zone 1

$178,900$242,100 USD

US Zone 2

$161,100$217,900 USD

US Zone 3

$143,100$193,700 USD

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What are Dropbox Perks + Benefits

Dropbox Benefits Overview

We’re proud to offer benefits that help all Dropboxers take care of their holistic selves, so they can keep flowing at work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
At Dropbox, this is called 'Recharge'
Paid holidays
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In order to be successful in our Virtual First environment we needed to make changes that would allow employees to have more control over both where and how they work. Therefore, we embrace “non-linear workdays” with defined core collaboration hours that overlap across time zones. Beyond that, we encourage employees to design their own schedules to balance collaboration with needs for individual focus. We’ve also moved from “all day syncs” to an “async by default” culture, reserving meetings for discussion, debate, and decision-making, and handling all other work in our deep focus hours.

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