Braze
Where your passion is welcome and your impact is real.

Marketing Manager, Global Strategic

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Employer Provided Salary: $96,000-$145,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

The Marketing team at Braze is looking for a Marketing Manager, Global Strategic to develop and execute the account-based and events marketing strategy for our Global Strategic Accounts segment. The Global Strategic Accounts (GSA) segment of Braze includes a named collection of the world’s largest brands.

Embedded in the Demand Generation team, and partnering closely with the GSA Sales team, the Global Strategic Marketing Manager will build and lead multi-channel ABM campaigns (1:1 & 1:few) and events focused on driving awareness, engagement, and pipeline for new and existing business. This role will report directly to the Senior Manager, Global Strategic Marketing.

Responsibilities:

  • Lead end-to-end planning and production of high-value owned and sponsored marketing events including venue sourcing, budget management, audience development, on-site execution, sales enablement, event tech management, etc.
  • Execute 1:1 and 1:few global ABM campaigns in close collaboration with GTM stakeholders to support growth within the GSA segment.
  • Manage project management tools, documentation, calendar, and processes for events and ABM campaigns.
  • Build strong partnerships and alignment with Sales and Success teams to understand priorities and areas of opportunity within key accounts.
  • Collaborate with the Regional Marketing and Global Campaigns teams on event and ABM campaigns that align with GSA initiatives.
  • Work with teams across the Marketing org including Content, Events, PR, PMM, Creative & Brand, Lifecycle, Performance Marketing, and Marketing Operations to build and execute ABM campaigns and events. 
  • Own reporting and analysis on ABM campaigns and events, ensuring performance against goals. Identify optimization opportunities that support continued success within the GSA segment.
  • Own KPIs for tracking impact and ROI for ABM campaigns and events including the impact on top-of-funnel metrics and pipeline.
  • Measure, track, and communicate the performance of ABM campaigns and events while synthesizing key takeaways to drive future optimizations inclusive of Sales feedback.

WHO YOU ARE

  • Proven track record of executing strategic events and ABM campaigns across events, email marketing, paid media, content, webinars, direct mail, and more.
  • Deep knowledge of best practices for planning and executing successful marketing events.
  • Data-driven marketer who builds programs that achieve defined goals and ensure ROI
  • Natural collaborator with a history of building productive cross-functional relationships with dispersed teams across multiple regions.
  • Ability to manage multiple projects simultaneously with competing deadlines.
  • 5+ years experience in Demand Gen with at least 3+ years focused on account-based marketing and/or field marketing for enterprise/strategic accounts in a SaaS organization.
  • Experience with ABM tech (including Demandbase/6Sense, SFDC, Mutiny) as well as other tech like Marketo, Bizzabo/Splash, Tableau, etc.
  • Self-starter with the ability to work independently and as part of a team
  • Comfortable in a high-growth, high-velocity environment and defining new programs/processes that scale.
  • Prepared to travel (both domestically and internationally) throughout the year to execute owned and sponsored events.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $96,000 and $116,000/year with an expected On Target Earnings (OTE) between $120,000 and $145,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #1 on Great Place to Work UK’s 2023 Best Workplaces (Medium), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

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What are Braze Perks + Benefits

Braze Benefits Overview

Our health, dental, and vision plans are among the best out there — a happy team member is a healthy one. Our flexible time-off policy lets you balance your work and life in the way that suits you best, and includes paid parental leave. Globally, we support you as you plan for your future, through regionally tailored programs like 401(k) matching through Betterment in the US. When it comes to snacks in the office, we've got you covered — and lunch is on us every single day. When it comes to engaging in the community, we take it seriously. Each year we send team members to conferences around the world to engage with the developer community and learn the latest and greatest updates in all of the technologies we use. And lastly, we support your professional growth through formal career pathing, the Braze University learning platform, and ongoing enablement to foster success. Want more? Further your education with tuition reimbursement.

Culture
Volunteer in local community
Partners with nonprofits
Team based strategic planning
Pair programming
Open office floor plan
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
We have a number of ERGs to help enhance our employees' experience while working with us. Including Asians@Braze, Black@Braze, Femmentor, Healthy Minds @ Braze, Jews@Braze, Parents@Braze, Pride@Braze
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend

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