ABM & Demand Generation Senior Specialist

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Ready to thrive in the next step on your career journey?

West Monroe is looking for an ABM & Demand Generation Senior Specialist to join our growing marketing team—seeking a talented marketing professional who can apply their proven experience in data-driven, technology-centric marketing programs to help grow our firm. The ideal candidate will be passionate about coming up with creative ideas and partnering with others to execute and manage multi-channel marketing programs that generate qualified leads and accelerate sales cycles. This candidate also has a proven ability to analyze data and provide clear, actionable insights and recommendations at both a campaign and programmatic level. You are acutely aware of the importance of using marketing technology to run successful integrated campaigns, having used ABM platforms, Salesforce, and Marketing Automation to orchestrate campaigns in the past.  

Responsibilities: 

  • Partner across Marketing to execute demand generation initiatives that deliver against established KPIs, recommending ways to continuously improve West Monroe’s approach to demand generation 
  • Manage ABM day-to-day vendor relationship, partner with marketing technology product manager to implement enhancements, and continuously train end users  
  • Execute multi-channel campaigns across teams through ABM technologies, raising actionable insights and recommendations to inform pursuit plans  
  • Track, report, and analyze program performance, and make recommendations for further improvement 
  • Execute scored lead program, managing and optimizing lead to MQL and MQL to SQL conversions through lead nurturing tactics and programs  
  • Source, coordinate, and report on third-party demand generation programs  
  • Work closely with team leader and peers to explore and test new demand generation channels/opportunities 
  • Partner with Industry Marketers to understand offerings, services, personas, and buyer journey in order to execute ABM/demand gen programs 

Requirements: 

  • 4-6 years of proven success in marketing, B2B preferred 
  • A track record for success in demand generation and sales enablement 
  • Usage or management of a Demand Generation platforms 
  • Experience with ABM technologies like 6sense, Terminus, or similar; knowledge of integrations with CRM (Salesforce) and MAP (Pardot) preferred 
  • Experience with generating and analyzing reports from Salesforce 
  • Demonstrated experience partnering with vendors/agencies to deliver solutions 
  • Excellent communication skills with the level of professional polish and finesse required to successfully work across all levels of the organization 
  • Ability to understand complex topics and synthesize into key messages 
  • Detail-oriented, with strong project management skills and the ability to manage projects from start to finish 
  • A commitment to inclusion and diversity, and openness to new ideas and perspectives 

Ready to get started? Join our team and make an impact.

At West Monroe, our people are our business.

We pride ourselves on bringing a different mindset to consulting—and that takes a different approach: highly collaborative, flexible, and tenacious.

Our people-first culture is core to our identity. It’s something we care about, and something we strive to enrich and preserve. No hierarchies. No siloes. No egos. Just smart ideas, unique perspectives, and the drive to make an impact for our clients.

We also know that the best outcomes for both our people and our clients result from including diverse perspectives at the table. That’s why inclusion & diversity is one of our core values.

Every day our clients rely on us to help them tackle their greatest challenges, by strategically deploying technology through a business-focused and industry-specific lens. We bring together both the right knowledge and the right approach, so that they can capitalize on opportunities and deliver real results. That takes the right team. And that’s where you come in.

West Monroe Partners is an Equal Employment Opportunity Employer 
We believe in treating each employee and applicant for employment fairly and with dignity. We base our employment decisions on merit, experience, and potential, without regard to race, color, national origin, sex, sexual orientation, gender identity, marital status, age, religion, disability, veteran status, or any other characteristic prohibited by federal, state or local law. To learn more about inclusion and diversity at West Monroe, visit www.westmonroe.com/inclusion.

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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • ASP.NETFrameworks
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • AccessDatabases

Location

Chicago is our headquarters, our largest office, and where it all started. Located in the Loop, you’ll find representation across all practices and industries. As our first office, Chicago remains one of the firm’s main hubs for technology and innovation, relying on top talent from the area.

An Insider's view of West Monroe

How does your team reward individual success?

We have this incredible platform called SHOUTOUT, where employees can showcase the great work they have done or worked on with a team. I love it because we can see all the kudos people give each other, and it makes me so happy!

Britt

Employer Brand Specialist

How do you collaborate with other teams in the company?

West Monroe's collaborative culture allows you to grow professionally by working across practices, industries and offices - all while creating value for the client.

Kirsten

Director, Mergers & Acquisitions

What makes someone successful on your team?

If you refuse to shy away from a challenge and enjoy working with an intelligent group of people that genuinely care about those around them, your success will be imminent at West Monroe.

Adam

Senior Manager, Technology

What are West Monroe Perks + Benefits

West Monroe Benefits Overview

Choosing where to build your career is an important decision. Should you choose to build it with West Monroe, we take that commitment seriously.

We believe that when people get the support they need to thrive, they care more, do more, and achieve more. In fact, that’s our whole business strategy. So we strive to provide a total rewards model that illustrates our commitment to our people and their growth, creating value today, tomorrow, and well into the future. We invest in you through an attractive package of rewards that promotes your health and well-being, your financial future, your development, and your satisfaction and enjoyment at work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
West Monroe has six ERGs: Black Employee Network, Interfaith, Pan-Asian Network, SOMOS, WMPride, and Women's Leadership Network.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Paid industry certifications

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