JPMorgan Chase
Chicago, IL

Advertising Lead (Chase Brand) at JPMorgan Chase

| Chicago
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Job Description Do you love brand strategy? Like to think creatively about how to solve business challenges? Are you a
storyteller that can effectively distill a complex business strategy down to motivating language and
visuals. Then this may be the ideal opportunity for you. Delivering powerful ways to amplify the Chase
brand, and engage customers in new and exciting ways are core missions for the Brand team at Chase.
This role will put you at the heart of that specialized team, supporting a growing number of key business
The candidate will use their knowledge of interpreting customer insights, positioning strategy, creative brief writing, advertising development, agency partnership, and integrated media and communications planning to deliver upon key business and brand goals. They will be responsible for leading campaign development for individual projects and also be a part of something larger-- the collaborative team mission towards building powerful and increasingly progressive Chase master brand.
This individual should have a passion for advertising, creativity, and brand innovation. The candidate should have strong early career experience at an ad agency or brand/advertising function. S/he should be driven by intellectual curiosity, thrive in the rapidly evolving landscape of advertising and marketing. S/he should also love collaboration, and working across teams to successfully execute high performing brand and advertising content.
Brand Management
  • Maintain an understanding of Chase brand purpose, strategy, and standards to facilitate effective brand stewardship and cohesion across all go-to-market efforts
  • Understand the business and marketing objectives, championing brand solutions to deliver on business goals
  • Develop and grow strong working relationships with line of business partners to provide strategic and tactical brand and advertising support

Brand Strategy & Creative Development
  • Partner with marketing research team to uncover key consumer insights and test creative ideas and work
  • Spearhead the development strategy and messaging that sets the course for powerful creative
  • Lead and set inspiring direction for our world class creative agency partners to develop integrated, breakthrough advertising and messaging strategies
  • Manage production and implementation of advertising and content tactics across integrated channels spanning video, digital, mobile, social, print, audio, out of home
  • Partner with functional marketing teams including media, social, digital, PR, and analytics to drive cohesive creative campaigns and measurement through full lifecycle

  • Accountable for ensuring legal/compliance/risk and control requirements are met for all campaigns
  • Manage creative budgets associated with managed advertising programs

Experience and Education
  • 5-7 years of marketing experience with demonstrated experience in marketing communications/brand and advertising execution; preferably working in or directly with advertising agencies
  • Bachelor's Degree required, preferably in Marketing, Advertising, Communications; MBA is a plus

Brand Marketing Skills
  • Strong business and marketing acumen with clear ability to distill marketing objectives and insights, and create viable jumping off points for creative strategy/exploration
  • Ability to write, orchestrate and deliver clear, distinct and motivating creative briefing sessions with both external agencies and internal teams
  • Stays well-informed of advertising industry creative and media innovations, with drive to bring new thinking/inspired marketing thought to table to build content that connects to consumers with an eye on constant improvement
  • Rigor to consistently leverage customer insights/data to propel campaign effectiveness and business results
  • Ability to evaluate creative strategies and concepts, and give confident and constructive feedback both in moment, and through aligning comprehensive consensus across all stakeholders
  • Strong understanding of video and digital creative production and execution

Leadership Skills
  • Strong collaborator with demonstrated talent in influencing key stakeholders at all levels in a large, matrix organization
  • Strong interpersonal and presentation skills (including digital presentation design)
  • Innate talent to be a strong storyteller, who can craft presentations to align and build confidence in direction
  • Proven ability to take initiative and achieve results
  • Strong analytical, problem solving and planning skills

Project Management Skills
  • Ability to concept, manage and effectively socialize project timelines and deliverables, guiding cross-functional teams to ensure integrated execution cross all channels
  • Excels in a dynamic, fast-paced, fluid environment with ability to manage multiple initiatives simultaneously and perform under pressure within tight deadlines

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Full vaccination is a requirement for this role for new hires joining JPMorgan Chase. Additional requirements include sharing information including your vaccine card in the firm's vaccine record tool and may include mask wearing and social distancing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Note: The requirement to be fully vaccinated to be hired for this role does not apply to roles with a work location in Arkansas, Florida, Iowa, Montana, and Tennessee. For applicants to these roles, JPMorgan Chase will consider all qualified applicants regardless of vaccination status, due to state and local laws.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through, the mobile app, and paid media channels based on what is best for the customer.
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Where we are

Chicago, IL

Technology we use

  • Engineering
  • Product
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    • C++Languages
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    • SqlLanguages
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    • jQueryLibraries
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    • AccessDatabases
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    • ConfluenceManagement
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What are JPMorgan Chase Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Professional Development Benefits
Tuition Reimbursement
Diversity Program

An Insider's view of JPMorgan Chase

What’s the vibe like in the office?

My favorite thing about JPMorgan Chase is the vast number of problems we solve, and the diversity it takes to do that. Moving money, enabling payments and producing a world class customer experience are just a fraction of what we work on. Because the office is so casual and open, I get to participate in discussions on all of this.

Nick S.

Executive Director, Software Engineering

What projects are you most excited about?

As one of the largest financial institutions in the world, our scope of impact is huge. Knowing that a system we deliver is responsible for things millions do daily such as paying for groceries, withdrawing cash, or getting a loan pushes us toward solutions that scale, which is the most challenging but also the most rewarding part of our projects.

Edwin T.

Executive Director, Site Reliability Engineering

How does the company support your career growth?

JPMorgan has helped me develop as a professional – both as a technologist and as a business leader. I have taken advantage of executive leadership training and development aligned to the firm’s culture of “How We Do Business.” I feel good about working for a firm that invests in its #1 asset – US!

Lupe C.

Executive Director

How do you empower your team to be more creative?

Empowerment for Idea generation, problem solving and innovation is best coming from those who do the work. I engage my technologist in high profile work and foster an environment where ideas are welcome. Empowerment of our technologists is the key to success. Teams dig in, innovate and identify ways to create a better client experience.

Dawn T.

Managing Director, Software Engineering

How does the company support your career growth?

Working at JPMC has been a wonderful experience. I love how much JPMorgan Chase cares about its communities by offering support of technologists to local non-profit organizations through social innovation programs. The company also invests in its employees and provides many learning opportunities to us.

Meng M.

Software Engineer

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