Associate Director, Customer Marketing Strategy at Bounteous

| Chicago | Remote
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Reporting to the Director, Marketing Strategy, the Associate Director, Marketing Strategy will leverage their extensive experience in 1st party data, campaign design, multichannel orchestration and moderate knowledge of MarTech platforms to deliver fresh, innovative work for clients. This individual will also help to build & mentor a small but mighty team with a mind towards thought leadership, collaboration, talent retention and business growth. 

This positive, forward-thinking team member will join the Customer Marketing Practice and be charged with the following:

  • Designing and producing deliverables such as omnichannel experience, customer journey mapping and lifecycle design to discover use cases, improve customer digital touchpoints and drive client business goals
  • Delivering customer marketing strategies that are elegantly orchestrated across multiple owned channels, primarily CRM and Loyalty, Personalization, Email Marketing and Digital Messaging (SMS, Push), Social Media, SEO and Content Authoring
  • Collaborating with leaders across Bounteous’ practice areas, most notably Client Services (account management) and Business Development (sales), to promote and grow adoption of marketing services across new and existing clients
  • Increasing revenue and client satisfaction through adoption of marketing services 

Preferred Professional Experience & Qualities

  • The ideal candidate will have 6+ years in a similar role. This individual should also have relevant marketing experience functioning within a consulting agency or in-house marketing team but should be able to demonstrate a proven track-record of internal/external collaboration with stakeholders and decision-makers as well as successful adoption of marketing services and programs.
  • The ideal candidate will also have a growth mindset that can provide cross-functional support for existing clients and new business.
  • Extensive experience with the use of 1st party data to reach audiences with relevant content 
  • General understanding & knowledge of Adobe, Acquia, Google, Salesforce marketing platforms and other MarTech platforms as needed. Preference given to those with experience with Adobe Campaign and Salesforce Marketing Cloud. 
  • Strong team- and consensus-building skills in a matrixed environment, able to work across teams to deliver successful strategies and deliverables to clients 
  • Knowledge of analytics, insight, and technology and their interplay with design decision-making and strategic road-mapping 
  • Strong leadership, coaching, team-building, and collaboration skills, ideally with prior experience managing people and retaining top talent 
  • Ability to communicate effectively, thoughtfully and respectfully, both verbally and through written media, with a wide array of internal and external audiences, including international team members and clients
  • A Bachelor's Degree or equivalent from an accredited four-year college or university is preferred

Role and Responsibilities

  • Discover customer use cases and strategize on owned channel and 1st party data channel applications
  • Translate channel experiences into actionable digital trigger briefs
  • Prioritized omnichannel campaign testing strategy (Email, SMS, Push, etc.) 
  • Website CRO personalization C/W/R roadmap
  • Website SEO strategy and recommendations
  • Marketing engagement recommendations, such as social media, influencer or event marketing 
  • Thought-leadership on marketing strategy and digital activation enablers, such as CDP 
  • Ability to research and stay informed of industry trends
  • Ability to be persuasive during client presentations, delivering with high client satisfaction and driving account growth



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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

Bounteous is willing to sponsor eligible candidates for employment visas.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
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    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • DrupalLanguages
    • MagentoLanguages
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    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

We're headquartered in Ravenswood, Chicago, a family-friendly neighborhood that has a plethora of unique shops, restaurants, and breweries!

An Insider's view of Bounteous

What does your typical day look like?

There is no typical day for a Data Scientist. Some days I am heads-down coding 80% of the time; others are filled with multiple client presentations, internal discussions, or even writing a blog post. Being able to utilize my data science knowledge and make an impact on clients' business is an incredibly rewarding experience for me.

Vera

Data Scientist

What are Bounteous Perks + Benefits

Bounteous Benefits Overview

Yes, we offer competitive paychecks and annual bonuses, but we also offer top-of-the-line healthcare, vision, dental, disability, and life insurance; flexible spending accounts, including transportation savings; 401(k) benefits; and a take-what-you-need vacation policy. At Bounteous, rewarding our people for a job well done is the most important job we do.

You could say our perks start with free craft brew (including Bounteous' own) at Beer O’clock or with the Friday lunches and snacks all day, every day. Offering flexible working hours and choosing from two comfortable offices in public transportation and restaurant-friendly locations are definite pluses. For some, it’s the shiny new Apple computers and displays. For others, it’s our annual Hackathon, lunch and learn sessions, a tech conference, or certification opportunity. Or maybe it’s simply the camaraderie during an annual 5K, a bunch of coworkers kicking back and playing games during happy hour, a competitive dodgeball tournament, or bringing a date to our annual holiday bash. No matter which is your favorite, Bounteous is never short on perks!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

First-rate salary, “Take What You Need” vacation policy, and competitive bonus incentives • The opportunity to work side-by-side with smart, passionate team members and to be paired with a Mentor and Career Coach to help you reach your personal and professional development goals! • Amazing, holiday parties and frequent team activities, get-togethers, shindigs, and powwows, including an annual Hackathon! • An incomparable benefits package for you and your family, including: 401(k) retirement; fully paid premiums for healthcare, long-term disability, and life insurance; and dental and vision programs • Opportunities to regularly participate in community volunteer events and our charitable contribution program

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