Chicago, IL

Brand and Digital Lead at Enova (Chicago, IL)

| Chicago | Hybrid
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About the role:

As a Brand marketing leader - problem-solving, self-directing, and action-oriented thinkers are required. You will be responsible for managing direct response media marketing campaigns (TV, radio, other offline, online display, and paid search) with a $20+ million annual marketing budget, as well as supporting brand strategy and product launches across all marketing mediums. The role will be focusing on supporting our CashNetUSA and providing guidance to our smaller, recently acquired brands.

What you'll be doing:

  • Increase new customer acquisition by executing brand media offline (TV, radio, audio, etc.) and online (prospecting and retargeting display, streaming audio, paid search, etc).
  • Work with internal Customer Insights Analytics team and external media agency analytics team on data feeds and reporting to manage campaign effectiveness and KPIs, ultimately using findings to recommend ways to optimize spend and make improvements to brand media campaigns.
  • Maintain existing agency relationships (media and creative) to drive monthly planning and execution, as well as holding agencies accountable for deliverables and KPIs.
  • Create, manage, test and analyze creative and media campaigns across offline and online channels from conception through execution.
  • Support and integrate brand strategy, tone, and messaging across all marketing mediums (digital, email, social etc.) to maintain consistency between channels.
  • Support marketing team in new product launches, building comprehensive marketing strategies and plans and working closely with Strategy & Operations/Product Management teams.
  • Work cross-functionally with internal departments (Creative, Legal, Compliance, GR/PR) to develop creative and brand messaging and integrate across all owned properties and marketing efforts.
  • Collaborate with the team in exploring new initiatives, emerging media, marketing channels, and other projects.
  • Engage with our internal market intelligence team and media agencies on research and consumer insights to support brand channel strategy and tactics.
  • Work cross-functionally with other brand channel owners to ensure best practices are shared and implemented across all P&Ls.
  • Coach and develop one direct report

We're excited about you if you:

  • Have 5+ years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
  • Have media planning and development experience
  • Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically and dig deeper to improve processes, campaign performance that have a measurable impact on the business
  • Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, solve problems, and make informed recommendations. Experience with Excel, Micro-strategy or other visualization tools preferred. 
  • Are an outstanding project manager - You can develop, adhere to, and communicate reasonable timelines. 
  • Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities. 
  • Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.   
  • Are adaptable - The only constant is change. You can pivot from one initiative to the next, executing thoughtful tests/experiments and quickly moving on from ones that aren’t performing.

Things we like, but don't require:

  • Programmatic display (prospecting and retargeting) experience
  • Adobe suite (Analytics, AdCloud, Audience Manager)
  • Creative development and production experience 
  • Financial-services
  • SQL

The Marketing Team:

Enova’s marketing department owns the brand identity, customer acquisition, and customer engagement efforts for Enova’s portfolio of brands which serve consumer and small business market segments in the US and Brazil. We invest in a robust marketing mix which includes offline (TV, radio, print), partner marketing, digital (Programmatic, CTV, Social), and direct marketing tactics (mail, email, SMS) to drive new customer growth and deepen customer engagement. We’ve built a data driven, test and learn culture where individuals at all levels own programs that have a measurable, bottom line impact. Individuals who value solving problems, continuous learning, and collaborating with colleagues across product, analytics, and operations will find infinite opportunities to broaden their skill set and grow their career by rotating through brands and functions within marketing or even the broader Enova organization.

About Enova:
Enova is a leading financial technology company providing online financial services through its AI and machine learning powered lending platform. Enova serves the needs of non-prime consumers and small businesses, who are frequently underserved by traditional banks. Enova has provided more than 7 million customers with over $40 billion in loans and financing with market leading products that provide a path for them to improve their financial health. Want to learn more? Just ask any of our almost 1,500 employees.

Our goal at Enova, we believe that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.

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Where we are

175 W Jackson - Located right in the Loop and easily accessible from the suburbs or the city.

Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • Ruby on RailsFrameworks
    • Vue.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement

What are Enova Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Women @ Enova, Pride @ Enova, South Asians @ Enova, Parents @ Enova, B.L.A.C.K @ Enova, HOLA @ Enova, Asian Pacific Experience @ Enova and more!
Open door policy
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
- B.L.A.C.K @ Enova - HOLA @ Enova - Pride @ Enova - South Asians @ Enova - Women @ Enova - Parents @ Enova
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Enova's team fitness initiatives include Sponsored race teams.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Enova employees are able to leave at 2pm on Fridays between Memorial Day and Labor Day!
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Past events have been at the Museum of Science and Industry, Millennium Park and more!
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Monday.
Happy Hours
Company-wide happy hours are hosted once per month and team's host happy hours at their discretion..
We offer employees discounted on-site garage parking.
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Both company-wide and department-specific events.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Sabbatical program • Recognition programs • Commuting reimbursement • Monthly social events • Discounted gym memberships • Pet insurance

An Insider's view of Enova

What’s the vibe like in the office?

Enova provides an open and supportive environment that allows employees to proactively grow and develop. Leaders and mentors motivate team members to discover a better way to do the work. Here you can find yourself surrounded by talented, inspiring people.


Data Engineer II

What projects are you most excited about?

My job requires me to think about my work from many different angles, and often make decisions when there is no obvious 'right' answer. I really enjoy the opportunity of tackling new challenges and mastering different decision-making frameworks.


Sr Manager, Product Management

How does the company support your career growth?

Enova supported my career/growth with training when I started. In baseline, the training program for new software engineers, we were given the time to learn before joining a team. It was great to have dedicated time just focused on learning and getting acclimated to Enova before jumping into project work.


Software Engineer II

How has your career grown since starting at the company?

Enova is willing to take a chance on you. When I started at Enova I had very little formal experience, and since then I have had 3 very different roles in the company and have done things I wouldn't have imagined were possible for me!


IT Risk Lead

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