Description & Requirements
The Brand Manager- Taco Bell- will act like the CEO of the Retail Taco Bell business- challenging the status quo to drive transformative- profitable growth for Taco Bell in retail. On this high priority- high growth business- this person will be accountable for developing the long-term brand strategies as well as one-year action plans and programs- guiding a cross-functional team from insights through delivery. This role has broad exposure to all functional activities on the brand- including Consumer Insights- Brand Communications- Omnishopper- Sales- Operations- and Finance- resulting in strengthened marketing fundamentals and a holistic approach to driving business growth. This position is also externally facing- owning the relationship and partnership with Taco Bell QSR to grow the brand together.
Key Components of the Role

• Develop short- and long-term business and marketing plans for Taco Bell in Retail that align to broader brand strategies and vision of the QSR brand
• Develop portfolio strategy focused on growing both topline and bottom-line long-term
• Partner with Brand Communications and Omnishopper teams to bring brand strategy to life consistently at every consumer touchpoint
• Own relationship with Taco Bell QSR partners so that we show up as one brand across all consumer touchpoints and grow the total brand together
• Understand QSR strategy and determine how we can best adapt and stretch it to retail
• Determine financial viability- operational feasibility- and strategic fit of brand activities.
• Build roadmap for brand growth- including both demand and supply-generating initiatives
• Own the P&L for Taco Bell in Retail- with accountability for delivering profit- volume- and market share objectives
• Create compelling sell stories to drive growth on new and existing SKUs
• Leverage multiple syndicated data sources to understand own and competitor performance- diagnose and clearly communicate own brand challenges and marketplace whitespaces- and develop a strategy and action plan to drive growth
• Partner with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization
• Manage cross-functional commercialization team to deliver product and packaging changes- including quality improvements- cost reductions and new item launches
• Partner with Consumer Insights team to drive consumer learning plan

Qualifications

• Bachelor's Degree in Business- Marketing- or related field; MBA with Strategy- Marketing- or General Management emphasis preferred
• Minimum of 7 + years of experience (3 years in marketing- product management- or brand management preferred)
• Strategic- big picture thinker who can also execute with excellence
• Intellectually curious- who can bring outside-in thinking to help find new- bold solutions to existing challenges
• Strong collaborator- who can lead cross-functional teams
• Experience working with external partners and managing relationships
• Self-starter- who operates independently
• Prior experience managing a P&L preferred- strong commercial acumen
• Consumer-obsessed with the ability to identify market trends and key insights
• Comfortable challenging the status quo and driving decisions via strong- data-led stories
• Outstanding verbal- written and interpersonal communications skills
• Excellent organization and project management skills

About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.